Wilmington Trust Chooses TheTrustAdvisor.com for Targeted Financial Advertising

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Industry publication now offers its 105,000 subscribers an advance chance to reserve their copies of Richard W. Nenno's comprehensive guide to Delaware trust law.

The Trust Advisor (http://www.thetrustadvisor.com), the leading weekly newsletter for financial advisors, has been selected by Wilmington Trust to provide targeted financial advertising.

As of October 9, the Trust Advisor now offers its 105,000 news subscribers an early chance to reserve copies of Wilmington's new publication, Delaware Trusts 2012.

Written by Richard W. Nenno, Wilmington managing director and trust counsel in wealth advisory services, the book has been described as "an immensely useful reference for anyone who needs to keep up with developments in Delaware trust law" by noted industry figure and Harvard Law School professor Robert H. Sitkoff.

Only 2,000 copies of this one-volume compendium of Delaware trust law will be printed, so early reservations are crucial, says Trust Advisor senior editor Scott Martin.

"Delaware is one of the most important jurisdictions in the country for trusts and Dick Nenno needs no introduction to anyone who wants to work there," he says. "This book belongs on shelves throughout the industry."

The Trust Advisor logged 187,000 page views last month as its expanded and always-innovative mix of in-depth industry news and practice management resonated with advisors.

According to third-party data and media kits, The Trust Advisor pulled ahead of all direct competitors in August and can now report 30% month-over-month higher traffic in September. Most other advisor publications reach an estimated 16,000 to 93,000 visitors a month.

Interested parties can confirm the latest Google Analytics numbers here:

About The Trust Advisor

From its launch in July 2009, The Trust Advisor has become the most widely read weekly e-publication for financial professionals with an annual aggregate reach above 1.2 million wealth managers, trust officers, estate planners and other advisors to high-net-worth and institutional investors. For more information, visit http://thetrustadvisor.com/media_kit.html

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