Join Us at ATypI Hong Kong 2012; Monotype to Present on Type Trends

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Monotype Imaging is pleased to be a platinum sponsor of ATypI Hong Kong 2012, Oct. 10–14. Several of their resident type experts from around the world will be sharing their knowledge and skills. Come by and join them as they take a look at Web fonts, Japanese typographic history, new automotive type trends and so much more.

Humanist vs. Square Grotesque Typeface By Steve Matteson

At ATtypI, Monotype will report on the new findings from a study that links typeface style with reduced driver distraction risk," said Vladimir Levantovsky of Monotype.

Monotype Imaging is pleased to be a platinum sponsor of ATypI Hong Kong 2012 , the annual conference presented by ATypI (Association Typographique Internationale), Oct. 10–14. Several of Monotype's resident type experts from around the world will be sharing their knowledge and skills. Come by and join them as they take a look at Web fonts, Japanese typographic history, new automotive type trends and so much more.

  • Alan Tam, director of product marketing for Web Font Services at Monotype Imaging, will present “How Web-based Fonts and Dynamic Subsetting Improve Brand Performance in East Asian Writing Systems.” Developed initially to reduce the larger font file sizes of East Asian writing systems, Monotype’s patent-pending dynamic subsetting technology is ideal for enabling brands to improve the performance and user experience when using Web fonts. Presentation details: http://bit.ly/BrPerf

Wednesday, Oct. 10 at 11:50 a.m.

  • Robin Hui, a typographer at Monotype Imaging in Hong Kong, together with Kenneth Kwok, will present "Ideographic Type Design and Production.” There are many challenges when designing and producing Chinese, Japanese and Korean ideographic fonts. Robin and Kenneth will discuss how to maintain design consistency and tranquility using traditional techniques and design methodologies.Presentation details: http://bit.ly/DesPro

Thursday, Oct. 11 at 9:30 a.m. (workshop)
Sunday, Oct. 14 at 3:30 p.m. (presentation)

  • Toshi Omagari, a typeface designer at Monotype Imaging, will examine "Web Fonts for Non-Latin Scripts.” While Web fonts are gaining popularity in Latin typographic communities, the domain of non-Latin Web fonts remains relatively unexplored. Toshi will address how to work with specific browsers and scripts when implementing non-Latin Web fonts. Presentation details http://bit.ly/WebFo

Thursday, Oct. 11 at 11:50 a.m.

  • Linotype’s type director, Akira Kobayashi, will present “Rounded Sans in Japan.” In Western countries, sans serif letters are frequently the default choice for public signs. Very few Latin rounded sans serif types were available until very recently. In Japan, rounded sans serif letters were the default choice for public signs. He will discuss why historically rounded sans were so popular in Japan and why they are being replaced with square sans today. Presentation details: http://bit.ly/SansJap

Saturday, Oct. 13 at 9:00 a.m.

  • Vladimir Levantovsky, senior technology strategist at Monotype Imaging, will discuss “Evaluating Fonts Legibility in Automotive Environment.” Vladimir will report on the new findings from a study that links typeface style with reduced driver distraction risk. He’ll discuss why using typefaces optimized for the driver’s short glance patterns reduced average duration of glance time per subject. Full results of the study are available in an MIT AgeLab white paper, in addition to the video that highlights the research findings. Presentation details http://bit.ly/Fontle

Saturday, Oct. 13 at 9:50 a.m.

  • Florian Wittig, a font engineer at Linotype, will present “漢語拼音之父 – Zhou Youguang, the father of Pinyin.” He will talk about the life and work of linguist Zhōu Yǒuguāng, who turned 106 this year. His most famous creation, the Hanyu Pinyin system, serves as the most frequently used input method for Chinese characters on computers and mobile devices. He will discuss how the Pinyin works, its advantages over other transcription methods and why it has never replaced Chinese characters. Presentation details http://bit.ly/ZhouYo

Saturday, Oct. 13 at 5:35 p.m.

About Monotype Imaging
Monotype Imaging is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Based in Woburn, Mass., Monotype Imaging provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company's library and e-commerce sites are home to many of the most widely used typefaces — including the Helvetica®, Frutiger and Univers® families — as well as the next generation of type designs. Further information is available at http://www.monotypeimaging.com.

Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Helvetica and Frutiger are trademarks of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. Univers is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. All other trademarks are the property of their respective owners. © 2012 Monotype Imaging Inc. All rights reserved.

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