Free People Takes on the West Coast This October

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The specialty retailer kicks off the holiday season with openings in both Santa Monica Place and Westfield Century City

Specialty women’s clothing brand, Free People, will open two new boutiques in California this October. Already boasting nine stores regionally, the brand is slated to open at Santa Monica Place on October 12th, followed by Westfield Century City on October 26th. The openings come just in time for holiday, and will be the brand’s final store openings for 2012.

The 1,700 sq. ft. space in Santa Monica will be the first Free People boutique to feature a “beach shack” design concept, created for the outdoor mall location. Wood siding, exposed stud walls, and handmade solid brass signage are some of the décor details built to weather naturally over time, creating an authentic bungalow vibe. The brand’s Intimately Free People collection will debut under a pitched beach shack roof, accented with lace fabric walls and a teak cabinet housing must-have slips, bras, undies, bodysuits, layering tops, and lounge jackets.

Meanwhile, the 1,900 sq. ft. boutique at Westfield Century City will be designed in the brand’s “Blacksmith Cottage” concept using found materials and rustic touches, such as reclaimed beadboard, a back wall of brightly colored yarns, and fitting rooms built with exposed 2x4 walls. The design theme is meant to make the space feel like a studio that the Free People girl has discovered and made her own by adding found materials, art, and a feminine touch.

Both stores will kick off with celebratory events on opening day. The first 50 customers at each location will receive a complimentary Free People iPhone case.

The boutiques will open with a fall merchandise selection in which customers can expect to find great dresses, sweaters, denim, and intimates. As we move into the holiday season, the stores will maintain that assortment while filling up with everything shimmering and bright. The brand’s collection of holiday dresses is as outstanding as ever, with designs for every woman seeking something to set her apart from the crowd. Free People will also be the must-stop shop for unique and eclectic gifts. Highlights this season include an amazing assortment of adorned iPhone cases, artisan candy canes, holiday stockings, and more.

The Santa Monica store is located at 395 Santa Monica Place, Santa Monica, CA 90401. Store hours will run Monday-Saturday 10am-9pm, and Sunday 11am-8pm, and the store’s telephone number will be (310) 255-1956. Fans should also “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings (

The LA store is located at 10250 Santa Monica Blvd, B-21 Westfield Century City, Los Angeles, CA 90067. Store hours will run Monday-Saturday 10am-9pm, and Sunday 12pm-7pm, and the store’s telephone number will be (310) 556-5492. Fans can “like” the LA store on Facebook as well to stay up-to-date on latest arrivals, events, and other happenings (


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US site and the soon to launch Free People UK site, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.

About Santa Monica Place
Santa Monica Place delivers three levels of exciting retail and dining. From the West Coast’s only SoHo concept Bloomingdale’s to an innovative Nordstrom concept store and an array of the city’s best shops –Louis Vuitton, Burberry Brit, kitson, Barneys Co-op, Tory Burch, Tiffany & Co. and more – Santa Monica Place is the epicenter of relaxed, celebrity-inspired style. This three-level, all-open-air shopping and dining destination located just two blocks from the beach adjacent to the iconic Third Street Promenade, where high-end fashion meets accessible styles for a pitch-perfect, relaxed California vibe. The rooftop Dining Deck is dedicated to food experiences– with ocean and city views, chef-driven restaurants, a modern, indoor-outdoor food court, and even a selection of fresh and gourmet food purveyors, kitchens and cafes house in The Market. To get the latest news about Santa Monica Place, visit or call Concierge at 310-260-8333.

About Macerich
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. Additional information about Macerich can be obtained from the Company’s website at

About Westfield Century City
Westfield Century City delivers the best outdoor lifestyle experience in Los Angeles from beginning to end through gold standard customer services and amenities, international luxury brands, a range of culinary delights, the alfresco Dining Terrace, along with signature events and entertainment, creating a unique day-to-night destination. Anchored by Macy’s, Bloomingdale’s and AMC / IMAX 14 offering reserved seating, over 130 specialty stores, and 10 sit down restaurants, it offers everything that a sophisticated and pampered customer wants. It is a place to shop, dine, socialize and be treated like a welcomed guest with every visit creating a lasting connection. Shopping Hours are Monday – Saturday 10am – 9pm and Sunday 12pm – 7pm. For more information call the Westfield Concierge at 310-277-3898 or log onto

About Westfield
The Westfield Group (ASX: WDC) is an Australian-based company with interests in 111 shopping centers in Australia, Brazil, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 48 shopping centers that are home to more than 8,000 specialty stores and comprise approximately 57 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, New Jersey, New York, North Carolina, Ohio and Washington.

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Katelyn Brehony
Free People
(215) 454-4979
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