Minneapolis (PRWEB) October 09, 2012
Knowledge Marketing, a leader in eMarketing solutions and integrated Audience Management Systems, today announced kmIMPACT™ (Integrated Marketing Platform Advertiser Connection Technology). kmIMPACT is a unique web-based solution designed to help publishers transform their print-centric business to meet the digital publishing demands required to profit in today’s marketplace.
Unlike complicated, programmer-managed database tools, kmIMPACT uses an intuitive web-friendly browser developed by Knowledge Marketing that lets publishers access their audience databases to drive incremental revenue, improve collaboration with key clients and launch new marketing services with ease. A publisher’s sales and marketing team, and even select advertisers, can access enhanced views of the consolidated audience to increase advertising revenue and improve campaign performance and growth in billable marketing services.
“Having gigabytes of client data is one thing – actually accessing the information and using it to create new revenue streams is the premise of kmIMPACT,” said Duane Crandall, founder and CEO. “We help publishers embrace the digital world by placing comprehensive audience demographics, contextual and behavioral information in an easy to use, online-accessible source. Users can create new direct sales opportunities like highly targeted email marketing campaigns, with lightning speed. Other marketing services opportunities, including lead generation, research and campaign planning, can also be created to diversify revenue streams.”
Building on the company’s proprietary Enterprise Communication Network™ (ECN) solution (http://www.knowledgemarketing.com/publutions), kmIMPACT accesses the audience management and cross-channel marketing strengths of ECN to provide publishers with a private, highly customized web portal that serves up their own unique consensus audience database anytime, anywhere. Sales teams are quickly trained to use the web interface so they can effectively access the database and create meaningful queries to share in real-time with clients and prospects.
Since its launch, kmIMPACT has helped key advertisers, marketers and sales representatives to access select views of the publisher’s consolidated audience; promote collaboration; increase advertising revenue; improve campaign performance; and grow billable marketing services.
kmIMPACT is available immediately. For more information visit: http://www.knowledgemarketing.com/publutions/kmimpact/
About Knowledge Marketing
Knowledge Marketing (KM) connects clients to eMarketing success, delivering a unique blend of on-demand solutions and industry expertise. Enterprise Communication Network (ECN™), KM’s audience management platform, leverages integrated cross-channel marketing tools and helps you build valuable connections with your audiences in one easy-to-manage solution, all from one partner. Consolidating the best digital marketing tools into one modular, scalable platform, ECN enables you to effectively capture and communicate with your audience whether they’re using social media, mobile devices or the Web.