Jonathan Lupo, Empathy Lab’s Chief Experience Officer, to Speak on TV Everywhere at Digital Hollywood Fall 2012

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Empathy Lab, a suburban Philadelphia digital agency focused on driving breakthrough innovations across web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations around the world, will provide its knowledge and expertise on TV Everywhere at one of the nation’s leading conferences for digital thought leadership – Digital Hollywood Fall 2012.

Jonathan Lupo CXO of Empathy Lab

I’m thrilled to be among such a distinguished group as at Digital Hollywood Fall,” said Lupo, “and look forward to using my experiences to encourage the media & entertainment industry to strive for excellence in the delivery of content across devices

Jonathan Lupo, Chief Experience Officer (CXO) at Empathy Lab, will share his extensive experience and insights on the design, development and deployment of TV Everywhere experiences with Digital Hollywood conference attendees on October 17th, 2012. This includes working with a globally diverse group of media companies including Liberty Global, Rogers Communications, Comcast, Cogeco, DirecTV, Lionsgate, Music Choice, NBC Universal, Sony, Style Network, Telenet, UPC, WWE, the DECE (UltraViolet), and others.

Jonathan oversees the Experience Design Department within Empathy Lab, which is inclusive of the User Experience, Visual Design and Content disciplines. His leadership as CXO dissolves the bifurcated approach of separate disciplines working linearly and demands ongoing discussion and collaborative problem-solving. By blurring the lines between disciplines, Jonathan’s directive places less focus on what happens within each area of expertise, and more focus on the process of moving quickly and collaboratively to a high-fidelity experience.

“I’m thrilled to be included among such a distinguished group of industry professionals at Digital Hollywood Fall,” said Lupo. “I look forward to using my own experiences as a way to encourage the media & entertainment industry to strive for greater excellence in the delivery of content across multiple devices.”

Under the advisement and leadership of Jonathan Lupo, Empathy Lab is a global leader in the development of user experience for TV Everywhere deployments. Most recently, Empathy Lab partnered with Liberty Global on the design and deployment of their Horizon TV Online platform, which launched in the Netherlands in September 2012. Liberty Global recognized Empathy Lab for its contributions to Horizon TV Online by awarding it with the 2012 Global Vendor Award for Innovation and Breakthrough at their recent technology summit held in Amsterdam. The award recognized Empathy Lab as a leading partner among over 1000 vendors who support Liberty Global in their strategic and operational initiatives.

You can follow Jonathan Lupo on Twitter @userexperience, or via his blog,


Empathy Lab is a leading digital agency focused on delivering breakthrough strategies and experiences that drive business success across all connected devices for Fortune 500 and fast-growth organizations around the world. Empathy Lab’s clients include Liberty Global, the American Red Cross, Avon, Comcast, DirecTV, TJC Companies, NBCU, Nintendo, Rogers Communications, Lions Gate, Sony, Chartis/AIG, Chubb, Reed Elsevier and Philosophy. For more information, please visit:

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Michelle Pack

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