DHL Reels in Razorfish -- Digital Marketing Strategy Targets Better Use of Non-traditional Media

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Online and classic communication to be more tightly integrated.

Today Razorfish announced that DHL is stepping up its online marketing activities and has commissioned Razorfish, a creative specialist in digital marketing, to be the international lead agency in the development of a comprehensive digital strategy.

Wolfgang Giehl, Senior Vice President of Corporate Brand Marketing at Deutsche Post DHL, explained the aim of the new partnership: "Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics business as a whole. The crucial factor here is to integrate the fast-growing digital world with traditional communications media smartly, and Razorfish is an international leader in this area. Its vast know-how and world-wide network will provide outstanding support to our company’s efforts to meet this challenge."

Together with advertising and media agencies that are already working for DHL, Razorfish - as the global digital lead agency - will develop a digital strategy to boost the brand awareness and image value of the world's leading logistics company and by this help further expand its business activities.

"We're delighted to be chosen by DHL to help deliver a step change in digital – to help them connect and work with their customers all over the world, in new exciting ways," says Daniel Bonner, Global Chief Creative Officer, Razorfish."

About Razorfish
Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Visit for more information. Follow Razorfish on Twitter at @razorfish.

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