FGI Research and MyWebGrocer Partner to Build Grocery Voice Panel

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Online consumer panel offers new insights on the behaviors and attitudes of digitally active grocery shoppers.

By combining our expertise with that of FGI Research, we are able to give CPG companies a clear path to better understand their customers, backed by strong data and analytics. - Alec Newcomb, MyWebGrocer

MyWebGrocer, which powers digital grocery solutions for over 130 retailers nationally, and FGI Research, a market research firm serving the CPG and grocery industries, today launched a new online research panel of digitally active grocery shoppers. Called “Grocery Voice,” the panel offers significant new insights and research solutions for Consumer Packaged Goods (CPG) companies that are trying to better understand today’s digital consumers.

The Grocery Voice Panel is comprised of highly qualified respondents who have agreed to participate in market research studies and shed light on why they research, plan, and shop the way they do. The core goal of the panel is to help advertisers understand the opinions and behaviors of shoppers and measure the impact of digital advertising campaigns on these consumers. Studies can measure key metrics such as brand awareness, creative appeal, brand favorability and intent to purchase.

Alec Newcomb, Chief Strategy Officer at MyWebGrocer, explains how panel based survey studies will complement MyWebGrocer’s existing advertising effectiveness reports that measure the impact of CPG campaigns, “By combining our expertise with that of FGI Research, we are able to give CPG companies a clear path to better understand their customers, backed by strong data and analytics.”

David Wilson, CEO at FGI Research, adds, “Not only will advertisers be able to determine whether their efforts are directly affecting consumers’ purchases, brand equity and preference, they can also leverage the panel to gain a better understanding of many digital activities. The Grocery Voice panel allows us to uniquely serve CPG companies with data-based analytics that provide insights on how to best influence shoppers all along the digital path to purchase.”

The Grocery Voice Panel is now live and available for studies. Please contact adsales(at)mywebgrocer(dot)com to learn more about this new offering.


About MyWebGrocer
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.

About FGI Research, Inc.
FGI Research, Inc. is a leading provider of market research services and shopper insights to leading global brands in CPG, grocery retail, and other industries. Offerings include custom market research, online consumer panels, online communities, social media mining, and research-driven consulting. FGI is currently celebrating 30 years of business as well as its recognition as one of the Best Places to Work in 2011. FGI’s mission is to help our clients stay ahead of their competition by staying connected to their customers.

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Alicia DeMartini
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