Calgary, AB (PRWEB) October 16, 2012
Competition among auto manufacturers is always pretty intense, no matter what the specific class of vehicle or even what time of year it is, but the stakes are never as high as they are when it comes to the pickup truck. In North America, there are more pickup trucks sold than any other variety of vehicle, and that makes automakers keen on getting as much of the market as they can possibly corner.
Once one of the major auto giants has convinced a customer to purchase one of their pickup trucks, it becomes much more likely that they will buy one the following year, or in a few years time when they are ready for a new vehicle. Building brand loyalty is something that each manufacturer and each individual branch of a larger manufacturer is looking to do every single year, and that is why so much is riding on the success and popularity of each vehicle launch.
Originally pickup trucks were mostly bought and sold for commercial reasons, or for those who needed the extra utility on their job site. While this is still an overwhelmingly popular reason to buy a pickup, there are now more recreational truck buyers than ever before. The average consumer enjoys the additional cargo space, they enjoy the increased power and capacity of these machines and they like to feel having a pickup truck gives them more options when they want to get out and have fun on the weekend.
Today consumer demand for pickup trucks varies widely. There are so many different individual groups clamouring to have their demands met. Some need an emphasis on performance because of the way that they use the truck, while others are more interested in a slimmed down, fuel-efficient model that gives them the extra functionality of a truck without having to deal with some of the typical downsides such as fuel costs.
General Motors and GMC are sensitive to the interests of their consumers and have released an extremely customizable GMC Sierra this year, which can be purchased in many different designations. This is excellent news for the end user, and GSL Chev City is happy to announce it will begin retailing this machine very soon.
By way of description, the exterior is the same streamlined, tough look that GMC owners have come to appreciate. Outwardly this truck looks like it was meant to get a lot of work done but inwardly there are many refinements and subtleties to be discovered, such as a Bose Premium sound system, extremely adjustable seats and a sleek minimalist design that does a great deal with only a few signature touches.
Performance-wise, the engine is a flexfuel engine, enabling a buyer to use either unleaded gas or ethanol, and takes advantage of the Active Fuel Management System that General Motors has been pioneering with many of its vehicles lately. GMC Calgary has a reputation to deliver when it comes to torque and horsepower and the new Sierra delivers.
When it comes to handling, the Sierra once again has some extra features which enable seasoned pickup truck drivers and new drivers alike to have some additional traction and control over winding or slippery roads. The 5.3 Vortec V8 engine makes it easy to pass and there always seems to be power when you need it no matter what you’re hauling.
This is a vehicle that does everything previous Sierra 1500 models did, but does it better and the added refinements to both performance and design has made GSL Chev City anxious to roll out the floor model and begin sales.