Email marketing has been the workhorse of B2B marketing for years. As new channels and technologies have come to the fore, the demise of email has been predicted by many, but yet to occur.
Los Angeles, CA (PRWEB) October 10, 2012
As part of its monthly "Webinar Wednesday” series, the Business Marketing Association of Southern California (SoCalBMA) proudly presents Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, a strategic marketing consulting firm.
SoCalBMA President, Luz Marina stated: “Email marketing has been the workhorse of B2B marketing for years. As new channels and technologies have come to the fore, the demise of email has been predicted by many, but yet to occur. This is because email is still the best opportunity for one-to-one, relevant communication with prospects who have expressed interest in your products or services.”
Albee, who has authored several books, along with the "Marketing Interactions Blog," applies her 25 years of business management and marketing experience to help companies with complex sales use e-Marketing strategies to generate more and better sales opportunities.
During the webinar, Albee will illustrate how to learn from email marketing missteps to help you optimize the power of your email marketing programs -- including why email fails to engage prospects and what you can do about it, simple tweaks that can dramatically change outcomes, and marketing mix components that may be hampering your email marketing success. She will also touch on the importance of mobile marketing as part of the email equation, along with a viewpoint on the future of email marketing.
This month's Webinar Wednesday will take place on October 17th from 12-1 pm PT. Register today to reserve your space for this informative -- and timely -- discussion with one of the premier B2B marketing industry experts.
About the SoCalBMA: The Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession. We connect members with the kind of knowledge, people and programs that make achieving their b2b company objectives more efficient and effective. The Southern California Chapter (SoCalBMA) serves the greater Los Angeles area, Orange County, San Diego and the Inland Empire. Follow us at http://www.Twitter.com/SoCalBMA.