CallSource Joins Forces with HookLogic to Transform Qualified Phone Leads into Valuable Showroom Visits

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Powerful call sourcing technology integrates with targeted Lead to Show solution

DealSaver powered by CallSource

The pairing with HookLogic makes sense," says Andrew Price, president of automotive for CallSource. “There’s a logical fit with the services both companies provide.

CallSource, the industry leader in call analysis, lead conversion, and performance management, today announced a partnership with HookLogic, the industry leader in understanding and influencing shopper decisions to win the Moment of Truth™, to help auto dealers convert more phone leads to showroom appearances and conversions.

HookLogic’s Lead2Showsm platform will integrate CallSource’s call tracking data, enhancing the conversion of leads to showroom visits. The integration will allow dealers to reanimate leads that show offline buying behaviors. Lead2Show dealers experience a closing rate as high as 47 percent. This additional data integration will enhance the product offering.

CallSource’s DealSaver® solution will interface with HookLogic’s AutoHook API, enhancing conversion of leads to showroom visits. When a specific sales phone lead is not converted into an appointment, or mishandled in other ways, CallSource alerts the dealership leveraging its DealSaver technology. Email and mobile app notifications are sent to the dealer to reconvene the conversation in an effort to save the deal. The AutoHook API adds an effective incentive to the rescued conversation, increasing chances of getting the customer into the dealership.

“To engage today’s omnichannel shopper, it’s necessary for dealers to link customer service, sales, and marketing touch points in any and every way possible,” said David Metter, president of automotive for HookLogic. “Our partnership with CallSource allows dealers to link phone and web in an extremely effective, customer-centric manner. We’re excited to see the results, and look forward to exploring what else we can do together.”

"The pairing with HookLogic makes sense," says Andrew Price, president of automotive for CallSource. “There’s a logical fit with the services both companies provide,” Price said. “Our entire focus is delivering solutions that drive measureable and positive results for our customers, and our partnership with HookLogic supports our mission. CallSource knows when a caller is a prospect -- and are at the lowest part of the buying funnel. HookLogic knows how to make sure they show up at the dealership. We want our dealers to generate additional sales every week, and between DealSaver and Lead2Show, we will make that happen.”

About CallSource
CallSource has been the industry leader in call lead and tracking-based solutions for more than 20 years. We help our clients improve their marketing and lead conversion with solutions that include: CallTrack® call tracking and recording, LeadScore® marketing analysis tool, DealSaver® missed-opportunity alerts, vanity numbers, telephone performance analytics, and online training for thousands of companies in industries that include automotive, home improvement, media, healthcare, education, plus numerous franchise organizations. See how we can help your business today at

About HookLogic's Incentive Solutions for the Auto Industry
HookLogic is the industry leader for understanding and influencing shopper decisions to win the moment of truth. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include many of the top 10 dealer groups, DCH, MileOne, Jim Ellis, Jeff Wyler, Germain Motor Cars, Suburban Collection, Acton Toyota, OEM, agencies, and vendor partners. Learn more at

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