SKY Perfect JSAT Visually Analyzes the Highs and Lows of the Greatest Sports Moments with Orad MVP Interview

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SKY Perfect JSAT Enhances Live and Post Game Sports Analysis Broadcasts with Orad's MVP.

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Replaying key moments in sports is not enough ... We realized that enhancing the visual with additional information in a way that helps the viewer better digest the play was critical for our programming.

Orad, developer of enterprise graphics and media management solutions, announced the implementation of the Emmy Award-winning MVP solution at SKY Perfect JSAT. SKY Perfect JSAT, Japan’s largest multi-channel pay TV service, selected the Orad MVP system to enhance the way on-air talent delivers sports highlights. Powered by the Orad HDVG rendering platform, MVP lets on-air talent visually walk viewers through highlights, deconstructing plays and presenting alternate outcomes. The MVP system is utilized for both live and post game productions. “Replaying key moments in sports is not enough,” says Masashi Iwawaki, assistant manager, SKY Perfect JSAT. “We realized that enhancing the visual with additional information in a way that helps the viewer better digest the play was critical for our programming.”

The Orad MVP system manages up to 32 camera views. The system provides a wide range of visual effects such as 3D markers and indicators that visually measure speed and distance. Using Orad’s camera tracking and advanced image processing technology along with Telestrator and iPad control, operators can alter colors, such as creating black and white backgrounds and highlighting specific player(s).

“MVP is the best solution for SKY Perfect,” comments Avi Sharir, CEO, Orad. “It's a highly versatile solution that supports multiple formats with the ability to manipulate video in real time, making it possible to support both live and studio-driven programs. It’s very flexible and incredibly cost-efficient.”

About SKY Perfect JSAT
The SKY Perfect JSAT Group began operations in April 2007 through the integration of JSAT Corporation, one of Japan’s leading private satellite operators, and SKY Perfect Communications Inc., a multi-channel broadcasting platform service provider. In March 2008, Space Communications Corporation, another powerful satellite operator in Japan, joined the group. During October 2008, SKY Perfect Communications Inc., JSAT Corporation, and Space Communications Corporation integrated into a single entity, establishing SKY Perfect JSAT Corporation.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. More information is available at http://www.orad.tv/.

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