For companies that want to gain a holistic view of their customers, mobile research offers very specific benefits that allow businesses to develop a two-way conversation with customers, creating a shift from monologue to dialogue
(PRWEB) October 10, 2012
New York, NY and Oslo, Norway and London, UK: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, announced that TMC, a global, integrated media company, has named Confirmit Horizons Version 17 as a 2012 TMC Labs Innovation Award winner presented by TMC’s CUSTOMER magazine.
Confirmit Horizons Version 17 provides businesses with more opportunities to engage customers, employees and research respondents in feedback programs across multiple channels, particularly mobile.
“For companies that want to gain a holistic view of their customers, mobile research offers very specific benefits that allow businesses to develop a two-way conversation with customers, creating a shift from monologue to dialogue,” says Dave King, Executive Vice President of Mobile Solutions, Confirmit. “Customer opinions can be captured ‘in the moment,’ closer to the point of purchase or experience with less bias, recall issues, and influence from the brand.”
A wide-ranging set of Horizons V17 features include new mobile and web survey layouts, and sophisticated customization and branding options that ensure businesses can run successful multi-channel feedback programs. These additions have been specifically designed to improve the end-to-end experience for those completing feedback surveys, boosting participation in Voice of the Customer programs and improving response rates.
“Congratulations to Confirmit for being granted a 2012 TMC Labs Innovation Award. Horizons V17 has been selected for demonstrating innovation, superior quality and unique features which have had a positive impact on customer related technologies,” said Tom Keating, CTO and TMC Labs Editorial Director.
“Confirmit has proven that its Horizons platform is truly innovative and has made advancements in the customer experience industry," added Rich Tehrani, CEO, TMC. “We’re pleased to recognize this outstanding achievement with a TMC Labs Innovation Award this year.”
The TMC Labs Innovation Award honors products that display innovation, unique features, and significant contributions toward improving communications technology. The TMC Labs Innovation Award is granted to those companies demonstrating ground-breaking contributions to the industry.
The TMC Labs 2012 Innovation Award highlights are published in the September 2012 issue of TMC’s CUSTOMER magazine.
For more information, please visit http://www.tmcnet.com.
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Ipsos, Morehead Associates, Nielsen, The NPD Group, Swisscom and Symantec. Visit http://www.confirmit.com for more information.
Perrin McCormick or Molly Delaney
+1 781 893 0053
confirmit (at) hbagency (dot) com