KarFarm Launches as a Streamlined and Secure Way to Comparison Shop Online for New Cars

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KarFarm web app launches in the San Francisco Bay after a successful beta test for both consumers and auto dealers

KarFarm's reverse-auction style of negotiation in action

KarFarm Screenshot

We empower consumers to shop multiple dealerships in a hassle-free environment, without having to worry about disclosing too much personal information and then being bombarded with sales calls...

With the launch of KarFarm (karfarm.com) web application today, buying a car within the San Francisco Bay area just got a lot simpler, more transparent and more personalized. By using KarFarm, shoppers make decisions based on the bids they receive back from participating dealers. Social elements are essential to KarFarm, featuring sales representatives instead of dealerships, since consumers prefer to purchase vehicles from the person they trust; thus, KarFarm will provide that information via user-generated ratings and reviews of each sales reps.

Bay Area dealerships have already seen results from a recent KarFarm beta test with the site generating high-quality leads while reducing costs. During a beta test prior to this launch, KarFarm had 34 percent of its site traffic converted into sales leads, and 32 percent of those leads turned into sales. These results are over 600 percent better than (under 2%) industry averages, according to shop.org.

Based on internal research, KarFarm determined customers defined a superior online and offline car shopping experience included shopping multiple dealers, selecting their own salespeople, and maintaining privacy on their own terms. KarFarm is free to consumers – and they do not have to give up any personal information during the purchase process. The consumer’s identity is only shown to the dealer that wins the bid and when the price is mutually agreed upon.

“We empower consumers to shop multiple dealerships in a hassle-free environment, without having to worry about disclosing too much personal information and then being bombarded with sales calls,” says Taeyang Yoon, CEO of KarFarm. “Consumers can also communicate with these dealers via real-time chat, having all their questions and concerns answered by helpful dealers, which is an excellent way to build trust.”

"I was able to start the transaction in the morning and by evening I had secured a great deal on the exact vehicle I was looking for,” said Myo L. Htay from Fremont, California “After work, I went to the dealership and claimed my vehicle with the print-out. It was so easy and I didn't have to spend days searching inventory and contacting multiple dealerships.”

Melina Hristova of Boardwalk Nissan, in Redwood City, California, states, "Why didn't someone come up with this concept already? I like the fact that I can see my competitors' offers so I can make a good competitive offer and make more sales... And my customers love this transparency."

KarFarm is launching with participating San Francisco Bay Area Nissan dealerships and will be adding Honda, Subaru, Hyundai, and Kia dealers in the coming weeks.

About KarFarm
KarFarm is an online automotive marketplace where consumers shop anonymously with confidence and ease, while dealers do the bidding. Founded in 2011, KarFarm aims to provide no-hassle shopping experience and transparent pricing for consumers looking to purchase cars online. KarFarm has also developed a suite of products and services focusing on reducing lead-generation costs for dealers while renders comprehensive market and data analysis for the automotive industry. KarFarm is free for consumers and participating dealerships. To keep up with KarFarm news, please find KarFarm on Facebook at http://www.facebook.com/KarFarm, or on Twitter at http://www.twitter.com/KarFarm.

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