YouTube Sweepstakes Celebrates Local Origin of Parmigiano Reggiano(R) Cheese

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Food lovers across the United States are invited to share their local origins on YouTube for a chance to win a $250 Visa® gift card and a gift basket featuring Parmigiano Reggiano® cheese., the official interactive recipe site and online community for Parmigiano Reggiano® cheese, has announced the Show Your Origin YouTube Video sweepstakes which celebrates the local origins of the only Parmesan cheese.

“Place of origin matters! Where you are from defines who you are as a person – and it defines Parmigiano Reggiano as a cheese,” said Nancy Radke Director of the U.S. Information Office of the Consorzio del Formaggio Parmigiano-Reggiano. “Parmigiano Reggiano is only crafted in Parma Province in north central Italy, along with Reggio Emilia, Modena and portions of Mantua and Bologna. We’ve launched the Show Your Origin YouTube Video sweepstakes as a way to raise awareness of Parmesan’s local cheese making heritage.”

Food lovers are invited to enter for a chance to win a $250 Visa® gift card and a gourmet food gift basket featuring a wedge of Parmigiano Reggiano® cheese (combined value $500). Here is how to enter:
1.    Create a short video (up to 2 minutes in length) that answers the following:
a.     Where are you from?
b.     What do you love about Parmigiano Reggiano cheese?
c.     What do you love about
2.    Upload the video on YouTube as a Video Response to the Show Your Origin YouTube video by October 23rd

Instructions for posting your video entry to YouTube:
1.    Log into your YouTube account
2.    Click the comment box below the Show Your Origin YouTube video
3.    Next, click the link that says “Create a Video Response”
4.    Upload your video

The winner will be chosen in a random drawing on October 30th. For more information, please visit the terms and conditions. Visa® is not a participant in or a sponsor of this sweepstakes.

About the Sponsor: is the newest and most complete source for recipes, cooking inspiration and information about Parmigiano Reggiano® cheese on the web. provides a number of chef-created and user-submitted recipes -- from your favorite Italian classics to lesser known recipes that will surprise and delight you, like Parmesan ice cream. Visit and connect on Facebook, Twitter, and YouTube for interactive learning opportunities and inspiration for delicious recipes.

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Nancy Radke, Director of the U.S. Information Office
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