Hallmark Celebrates Halloween with Laughs, Gasps and Howls

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New Halloween greeting cards for adults are fun and perfectly send-able

Star Wars Pets Halloween Card

“Halloween is a wonderful time of year to jump in on the fun and celebrate with friends and family,” said Dave Rebeck, Hallmark editorial director.

KANSAS CITY, Mo. (Oct. 10, 2012) — Goblins and ghouls and ghosts, oh my! Carving pumpkins and trick-or-treating are fun ways to celebrate Halloween with the family. Why not add a new tradition to your spooky celebrations this year? With an expanded Halloween humor greeting card collection, adults are sure to find the right card to liven up even the tamest Halloween.

“Halloween is a wonderful time of year to jump in on the fun and celebrate with friends and family,” said Dave Rebeck, Hallmark editorial director. “Our new expanded Halloween humor offering will make you laugh, gasp, and maybe even howl like a werewolf. There is truly something for everyone.”

Some of this year’s new Halloween greeting cards geared towards adults include:

  •     Wicked Wit: Looking for a card that pushes the envelope just a bit? Perfect for adult to adult sending, these cards are sure to thrill. More flirty, risqué, drinky, irreverent, silly, sarcastic … and more fun to send. Card designs are available for $2.79 each.
  •     Star Wars Pets: Star Wars keeps growing in popularity, becoming multi-generational in appeal. Start with the popularity of Star Wars costumes each year and mix in the continual ritual of dressing pets up for Halloween, the end result are greeting cards that attract consumers of all ages. Card designs are available for $2.79 each.
  •     Boo-tique: For the sophisticated adult, this collection of cards includes displayable formats, attachments and bling, as well as messages range from playful to edgy. These design-forward cards offer creepy fun and a bit of a trickster attitude. Twelve card designs are available, starting at $3.99 each.
  •     Simply Spooky: This card collection features Halloween and fall photography matched with simply-stated editorial. Perfect to send across the miles and share a little magic of the season. Twelve card designs available for $2.99 each.

These products are available at Hallmark Gold Crown stores nationwide and in participating stores where Hallmark products are sold. For more information about new greeting cards and products for Halloween, please visit. http://hallmark.com/halloween.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

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Jaci Twidwell
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