LevelUP Releases New Animation to Encourage Small Business Growth

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The online video puts a creative spin on the approach needed to increase profitability and add staff.

They’re surprised that the relative luxury of additional resources is more than offset by the complications of being bigger.

LevelUP has just released a new online animation designed to help second stage entrepreneurs — those who survived start-up — reevaluate their leadership strategy and make the changes needed to continue to grow. The animation is available via the LevelUP website, YouTube and other social media channels.

Randy Albert, LevelUP CEO and professional business consultant, has found that most company founders have a difficult time transitioning to second stage growth. “They’re surprised that the relative luxury of additional resources is more than offset by the complications of being bigger” Albert explained. “The good news is that economic gardening efforts are putting more and more focus on this critical segment of our economy. The challenge is that business owners need to shift their thinking in order to take full advantage of those efforts.” According to Albert, this begins with realizing that the approach to growing an established business is fundamentally different than the approach to creating a successful start-up.

Albert decided to commission the animation because he saw a need for a tool that provides business owners a moment to reflect on whether their thinking had changed to match their business climate. “I knew for this message to connect with owners and be worth sharing via social media, it would need both great content and compelling and creative graphics,” said Albert, “Hile Design was the perfect partner for this initiative, and they really delivered.”

For Dave Hile, CEO of Hile Design, the animation’s message hits close to home. “We’re exactly the size company that LevelUP serves, and Randy’s insight into the challenges small business owners face are spot-on,” said Hile, “It was gratifying to see that conveyed so well in this animation.”

LevelUP LCC is a coaching and consulting firm serving business owners whose companies have grown past survival mode, are not in prosperity mode, and still have untapped growth potential. Visit http://www.levelUPbreakthrough.com.

Hile Design LLC is an Ann Arbor brand development and advertising firm that has been creatively serving businesses of all sizes for nearly 30 years with a full range of integrated services. To learn more, visit http://www.hiledesign.com.

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