By measuring and validating our continuous improvements in a transparent manner, businesses have the opportunity to share with consumers how we grow their food...
Monterey, CA (PRWEB) November 07, 2012
Whether your “brand” is a farm or an agricultural supply company, communicating the values and business practices behind that brand is crucial in today’s market. Learn the power of story and how to tell yours at the opening session of the 8th Annual Sustainable Ag Expo on Monday, November 12 at the Monterey Conference Center in Monterey California.
Entitled “Communicating Sustainability -- Lessons Learned Within and Beyond the Ag Industry,” the session will feature speakers from Moxxy Marketing, Vantage Point Media, The Coca-Cola Company, Sierra Nevada, and Gill Onions/Rio Farms. They will share their efforts at company sustainability, explain why and how that message was communicated to their audience, and show why it is imperative that businesses know exactly who that audience is.
“Sustainable farming is not a new concept," said Nikki Rodoni, Director of Sustainability at Gill Onions/Rio Farms. "However, it has now become an opportunity platform for the Ag Industry to tell its story – credibly and without 'green washing,' By measuring and validating our continuous improvements in a transparent manner, businesses have the opportunity to share with consumers how we grow their food and strive to be more resourceful with what we have.”
The 8th Annual Sustainable Ag Expo will be held November 12-13, 2012 at the Monterey Conference Center in Monterey, California. Comprised of innovative presentations and a trade show all focusing on the latest trends in sustainability, the Expo was established by Central Coast Vineyard Team as a communication nexus for sharing information and management strategies throughout the entire California agriculture industry.
Visit http://www.sustainableagexpo.org for more information on the event, including attendee registration and the schedule of events, or call 805.466.2288.