New Powder Coating Website Gains Industry Support

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Within a few months of going live, the website has gained widespread praise from leading personalities within the powder coating industry because the site features information that can help new coaters avoid common mistakes. The acclaim is also linked to the site's unique, newcomer-friendly approach to packaging equipment for specific tasks or market niches .

The Logo for's Powder Coating Equipment Website's Logo

We made the decision to optimize our site for visitors who are new to powder coating, and our decision generated strong positive feedback almost immediately., a website launched in early 2012, is already reporting rapid growth due to the site’s enthusiastic reception by small U.S. manufacturing firms amd service providers, as well as numerous leaders within the powder coating industry itself. The website offers powder coating equipment packages for specific coating tasks. Systems for coating automotive wheels, motorcycle frames, ornamental iron and larger applications are featured on the site. targets newcomers to the powder coating service industry, as well as existing businesses that are ready to invest in professional coating systems for in-house use. The site has been expanded to include a larger base of useful information for new coaters and more detailed information in all areas.

Franklin Slaton, a coating systems specialist for the online equipment outlet,, applauds’s efforts to educate new buyers. “Many small shops are trying to break into the powder coating business, and they need an equipment supplier who will be honest with them rather than say what they want to hear just to get a sale. Newcomers are understandably nervous about investing in a process they're unfamiliar with. They'll sometimes skimp on equipment when they shouldn’t. Shops that purchase cheap hobby systems from online coating supply stores are setting themselves up for heartache. These online outlets are aimed at hobbyists who don't plan to make a living with powder coating. If a new business buys equipment that isn’t really built to industry standards, the owners can encounter huge difficulties with the permitting process. They'll also operate at a disadvantage when competing against coaters who use professional equipment. By helping newcomers understand the powder coating industry a little better, sites like assure that start-up businesses choose equipment that will meet their needs. The coating equipment offered by my company and many of my competitors meets national codes, works well, and turns out top-quality results. All of the established manufacturers are heavily invested in the powder coating industry and want to see new coaters get off to a good start. That's one reason why I encourage buyers to consider only well-known national brands. Although it may cost them a sale, a reputable vendor will tell a coater that if he can’t afford professional equipment he should either hold off on opening a shop or consider another industry. Opening a coating business and immediately turning out sub-standard work can bury a new coater before he really gets started. Then, when his company goes bankrupt, the used equipment market gets flooded with another low-quality coating system that is likely to cause problems for the next owner. By reinforcing the concept that quality workmanship and profitability go hand-in-hand, has the right message for new coaters,” he said.

Joey Golliver, coating industry veteran and the creator of, is also impressed with’s success. “ is one of the first sites to do more than just offer an online catalog of products. The site helps non-experts get a feel for just how easy it is to take advantage of the current powder coating boom. It also illustrates the advantages of using professional-grade equipment to generate professional-quality results. That's a concept that all new coating shop owners need to understand,” he added.

The site has recently been upgraded to provide more information about the income potential of different types of coating operations. It also has a more detailed section addressing the benefits of the powder coating process. In response to visitor requests, the site now features pricing for common equipment packages. Because of the demand for coating information, is adding links to other useful sites.

“At both the top and bottom end of our industry, companies have lost touch with customers who are trying to buy equipment but don’t know where to start. We made the decision to optimize our site for visitors who are new to powder coating, and our decision generated strong positive feedback almost immediately. The demand for batch style coating systems is very high right now, but the amount of fact-based, plain language reference material is quite limited. By adding more of this information to our site and avoiding the temptation to copy other shopping cart-based outlets, we hope to continue growing at a brisk pace,” said Josh Strickland, one of the creators of and the site’s primary brand consultant.

The site offers numerous powder coating oven, booth and gun combinations for a variety of applications, as well as information about many practical aspects of the powder coating industry.

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Mr. Josh Strickland
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