The company plans to expand cautiously into the areas that are found synergistic.
Monroe, NY (PRWEB) November 15, 2012
In deviation from what the company has been doing, PrintEZ.com offers check covers for personal use. Industry watchers are wondering whether the company has decided to move completely into the stationary arena to offer corporate and personal stationery products. The official information on this was released in a statement by Morris Rose, CEO of PrintEZ.com. The CEO explained, “The company plans to expand cautiously into the areas that are found synergistic. PrintEZ.com does not intend to unleash a range of personal stationery products in the market since the current customer base is almost completely corporate with the exception of the wedding invitations category.”
It seems that PrintEZ.com has extended personal check covers in order to provide an option for the corporate executive who also wants to make sure that the personal checkbooks are not soiled or dirty. The company believes that these are products that one gets used to and therefore it becomes second nature to start using check book covers for personal checks too. The company also believes that carrying the professional image at all times helps business grow in a more rapid manner, especially when the company is a small or medium sized and needs promotion. This is an insight that the company has obtained after talking to some of the current customers.
The difference, however, is that the personal range of check covers has been designed differently. The options are not limited to those that one typically finds in a corporate style checkbook binder section. PrintEZ.com has therefore gone beyond black, blue and brown and tried to provide a wider range of choice with relation to colors. In addition to that leather checkbook covers are not the only ones that are present in the personal section. Customers are likely to find options that cost lesser. The vinyl checkbook covers are nevertheless aesthetic and durable.
Customers can even match the personal check covers to the specific kinds of personalized checks that can be created at PrintEZ.com. This includes a range of background images that a customer can choose from and the categories range from animal themes, scenic themes, religious themes, financial themes to checks for specific industries too. Personal check covers can be found to match these themes in terms of color and style.
There are talks about spinning of the personal section and expanding the product items that are present currently too. However, inside sources state that the extent to which the company is likely to take this forward depends on the specific kind of reaction that PrintEZ.com receives from the market. While the company does deal in wedding invitations that are directed at the individual market, this is the first time that the corporate client has been offered a personal product. The thought process is that if the customer prefers PrintEZ.com for professional purchases, a preference for the same supplier will extend to personal products in the same category. This is expected since the quality of the products would have been whetted by the client.
Officially there is no statement from PrintEZ.com with regards to the manner in which the company is likely to take this range of products forward. It does seem that the matter will have to remain in the ‘wait and watch’ category for some time.
However, on the corporate printing solutions front, there seems to be complete focus from PrintEZ.com. Already the leader in tax forms and envelopes, the company is all set to grab the No. 1 position in the industry for the other categories that it offers too. It is believed that company personnel are currently working on product labels, computer checks and full color products too.
Get more information about how Print EZ offers and new launches on check binders call the company at 1-888-246-0635.
To read more about Computer Checks click here http://www.printez.com/check-binders.html and get regular updates of new offers and deals here.
4 N Main St.
Monroe, NY 10950