Monroe, NY (PRWEB) October 17, 2013
Modifying the promotional strategy for the holidays, PrintEZ.com, one of the most significant online players in the business printing market added the leather checkbook option to the range of products. The company realizes that there needs to be a plan to cash in on the holiday gifting behavior and ensure that there are adequate corporate and individual takers for the personal range of products that PrintEZ.com has introduced.
PrintEZ.com, a business printing supplier is one of the leading players in the online industry. The company has been on a revamping spree and has launched a large number of new products in the tax form category, the mailing envelopes category and more. Plans are afoot to continue this strategy and develop each category into a comprehensive one. As part of this overall strategy, the leather checkbook cover option has been released and is being marketed as a great gift option for all business people.
PrintEZ.com CEO, Morris Rose stated, “The company understands the need to merge the product launches with contextual aspects of the business and the environment. PrintEZ.com can see that holiday gifting can also bring in extra revenues to the company if the cards are played well. Keeping this in mind, the promotional campaign to gift a leather checkbook has been adopted. While the overall strategy remains the same, this is a slight adaptation of the same to remain relevant during the holiday season.”
The overall strategy that the CEO talks about pertains to the company’s efforts towards revamping each of the categories. Earlier, the company also changed the look of the website in order to make it easy to navigate and move from one category to another. Inside sources have revealed that PrintEZ.com realized that the company had a large number of customers that bought into multiple categories. Research revealed that customers that bought business checks also bought other products like check binders and personal checks too. This triggered the thought process that led to a complete change in the look and feel of the company website.
As part of the overall strategy, the company has been launching new products on a regular basis. It seems that the mailing envelopes, tax forms and business checks categories have been reviewed and modified and other modifications are on the way. It can therefore, be expected that more launches and announcements are on the way.
With regards to this particular inclusion, PrintEZ.com has made sure that the company includes a range of check binder options that can be gifted to any corporate person. In fact, there are options that allow for bulk purchases to be handed over to employees as part of the Christmas gifting ritual that is followed in most companies. The options provided ensure that the category covers a wide range of budget options since these are likely to vary across employers or gift-givers.
A first time customer stands to gain a 10 percent discount on the total invoice amount. So if a bulk purchase is made for gifting purposes, additional benefits are there to be gained from. Benefits of using PrintEZ.com also include a transparent policy that ensures that the customer pays exactly what is seen alongside the product details. There are no hidden costs or fee that is applied surreptitiously.
Reviews from current customers also prove that this is a business printing supplier that is emerging as the leader in the industry and that the company is leaving no stone unturned to ensure that the company has all products that the customer may want. Coupled with a good return policy and great quality products, there seems to be no doubt that PrintEZ.com will soon be named as No. 1.
Get more information about how Print EZ offers and new launches on check binders call the company at 1-888-246-0635.
To read more about Computer Checks, click here http://www.printez.com/check-binders.html and get regular updates of new offers and deals here.
4 N Main St.
Monroe, NY 10950