North and South Carolina Hospitals Announce Outcome Engenuity’s Just Culture as Statewide Standard

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CEO David Marx and President Scott Griffith announce today that Outcome Engenuity's materials have been selected as the statewide standard for all Just Culture products, training, and resources across both North Carolina and South Carolina. As the curators of The Just Culture Community, Outcome Engenuity continues to bring culture change to the forefront of many risk management and patient safety initiatives.

Outcome Engenuity's Just Culture model is the industry standard - it is a foundation of our patient safety effort.

How do we respond when a physician, nurse, or pharmacist makes a mistake that injures or kills a patient? How do we create an open learning culture that promotes the reporting and learning from errors that are the precursors to harm? A concept called “Just Culture” attempts to answer these questions – when to console a provider, when to coach a provider, and when to sanction a provider. Hospitals across the country are embracing Just Culture as a critical step in their patient safety efforts.

Today, both the North and South Carolina Hospital Associations announce that they have chosen Outcome Engenuity’s Just Culture model as their statewide standard. Both states have positioned certified trainers, from the associations and member hospitals, throughout the state to act as champions for this substantial culture change initiative. Both associations have also purchased statewide enterprise licenses for Outcome Engenuity’s training materials, at a fraction of the retail prices. “We partnered 5 years ago with Outcome Engenuity to build Just Culture competency within our state,” said Dr. Carol Koeble, Executive Director of the North Carolina Center for Hospital Quality and Patient Safety. “Having achieved success with four rounds of Just Culture collaboratives and gained experience as certified Just Culture trainers, we made Just Culture training for all member hospitals across our state part of our strategic plan. We are ensuring North Carolina hospitals have a solid infrastructure to proactively reduce harm to patients.” Lorri Gibbons, Vice President of Patient Safety at the South Carolina Hospital Association, said, “Outcome Engenuity’s Just Culture model is the industry standard – it is a foundation of our patient safety effort. Our funding through the Duke Endowment and the CMS Hospital Engagement Network has allowed us to take Just Culture to every hospital in our state. This is a great step forward in patient safety for South Carolina Hospitals.”

To learn more about Just Culture, please visit The Just Culture Community at or contact Outcome Engenuity at 866-785-0204.

About Outcome Engenuity:

For 50 collective years, Outcome Engenuity has been working to help high consequence industries, including aviation, healthcare, space flight and nuclear power, to become safer and safer. Outcome Engenuity has integrated systems engineering, human factors science, and even the law into unique strategies that are truly world-class. The company created some of the most complex socio-technical risk models the world has ever seen, taught industries how to investigate events, and pioneered modern notions of values-supportive justice and learning. For more information on Outcome Engenuity please visit or call 866-785-0204.

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Matt Bassuk
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