Three Easy Ways to Add Personal Finance to the Workplace Wellness Initiative

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Four Seasons Financial Education President, Travis Freeman, shares success stories of workplace financial wellness

Financial Education Without a Sales Pitch

Great presenters with vast knowledge and no sales pitch will become a favorite among the workforce

Many companies today are emphasizing workplace wellness initiatives to target decreased healthcare premiums and greater workplace productivity. This wellness initiative includes numerous areas of health, but may lack an important one – financial health. Travis Freeman of Four Seasons Financial Education shares examples of what successful companies have done to incorporate this crucial area of education into the wellness package.

“First, if a company has a professional on-site to teach about personal finance, it should be someone with comprehensive knowledge, such as a Certified Financial Planner (CFP®),” says Freeman. “This person should also be independent, not a representative of a bank, brokerage firm, or insurance company. Great presenters with vast knowledge and no sales pitch will become a favorite among the workforce and promote increased financial wellness.”
Financial wellness can even be timely. “Second, launch a financial wellness program with something timely such as the Olympics or tax season. Some company representatives have even dressed up as athletes holding the Olympic flame to get employees motivated about financial wellness. “Win the gold” may be a great slogan to motivate people and help them focus on a goal.”

Freeman also says a good program requires a team effort. “Third, have existing vendors help promote the financial wellness program. If a health insurance presentation is being held, use this time to discuss how personal finance is one of the leading causes of stress. If a 401(k) vendor is speaking to your group, use this time to discuss budgeting, savings, and emergency funds. Once employees begin to see the connection between a healthy lifestyle and a healthy financial life, the financial wellness program may begin to show its benefits.”

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Travis Freeman
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