Leading Online Marketing Company fishbat Responds to an Article Which Reveals that Social Media is Saving Television Ads

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Television advertisement is kept alive through social media reports Forbes. Social media agency fishbat offers a response.

On November 4, online marketing company fishbat responds to an article published by Forbes which reports that television advertisements are “more relevant now than ever.” With social media revitalizing the medium of television, fishbat weighs in on social media’s impact on television advertisement.

According to Forbes, audiences are not responding to news after a few days, “Everything is happening now. People watch, people post. Whether it’s Twitter, Facebook, Reddit, Tumblr…they post. And then others react. They are all critics, commentators, evangelists and reporters.”

The article reveals that television advertising creates a degree of engagement for audiences where positive and negative opinions can flourish. Forbes reports that, “Strong TV commercials themselves provide social currency. The Samsung takedown on Apple spurred plenty of conversation because we were watching shows live and we watched the ads. They struck a chord. People had opinions. They posted those opinions.”

Television events like the Super Bowl and series like The Walking Dead have served as an arena for public opinion reports Forbes. “Granted this is a very specific stage for ad creative where excellence is expected, but it’s a reality. People want to express their feelings about ads. And that’s a good thing,” the article explains.

“Social media is an evolving medium. It began with the radio, it became the television and now it is the Internet,” declares Nick Renna, Social Media Community Manager of online marketing firm fishbat.

According to Forbes, “TV ads have been declared dead incessantly. It’s a tired argument. TV ads are more relevant now than ever if they fit into the social dialogue that is happening every second. It’s just up to marketers and their agencies to capture people’s attention so they want to talk about the ads…in a positive light.”

“Social media communities give marketers a chance to revitalize their creative side to spark conversation of television ads,” comments Renna. “With social media evolving it is up to the online community to evolve with it.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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