(PRWEB UK) 1 November 2012
Since 2009, Benna have had their finger on the pulse of jewellery trends. In the last few months they've been the first UK boutique to add the hotly demanded Parisian designer, Shourouk, to their catalogue of substantial names and are now predicting high sales for statement pieces this season.
In times of austerity, nothing says that elegance, decadence and fun still exist more than statement jewellery. Simple party outfits are being given the wow factor with show-stopping pieces this season and a few names are being contended as being leaders of the trend. Among them are Bohinc, Heunis, Beamon and Shourouk - Shourouk necklaces are heavyweight, bold, yet intricately designed pieces infused with colour, glamour and irrefutable decadence which are already proving popular.
A spokesperson for Benna said, “ We've really noticed a change in demand. Customers are coming to us seeking that one particular item that marks them out among their social circle. It seems that whether their preference is for the barely there or the totally unmissable, statement jewellery is what this season’s look is all about.”
The trend for statement jewellery is being credited in part to the influence the Middleton sisters are exerting over the fashion world. Since the Royal Wedding, demand for bespoke, elegant and timeless jewellery, in particular for rings, earrings and pendants has increased. Professionals in the jewellery industry believe that this is because unlike clothing, jewellery has that stamp of quality and exclusivity that make the wearer feel like a million dollars.
Although Shourouk is already making waves, consumers looking for perhaps more subtle, lightweight pieces or more muted tones are being catered for by Anton Heunis with his classic, vintage style, the ice-cool blue chandelier earrings of Erickson Beamon, and Lara Bohinc whose geometric, industrial, clean-cut lines give her contemporary pieces a timeless feel; a little black dress accessorised with a Lara Bohinc bracelet instantly transforms a look from notable, to exceptional.
To find about more about Benna visit http://www.benna.co.uk
Benna.co.uk is an online jewellery boutique selling mid-range to high-end designer jewellery and luxury accessories. Set up by jewellery designer and former stylist Benna Harry, the buying team choose items with a fashion eye, looking for something “a little bit different” for their customers. Items are cherry picked with the emphasis on beautiful, unusual, yet endlessly wearable items.