(PRWEB UK) 1 November 2012
Leading Manchester-based digital marketing agency I-COM has launched a new website for niche legal firm Latitude Law.
Latitude Law, which has offices in Manchester’s Northern Quarter and London’s Marylebone, is a specialist legal practice focusing on immigration, nationality and public law.
I-COM modernised the look and feel of the website, whilst retaining Latitude Law’s original branding. All of the website development was carried out on a CMS-driven platform, giving the law firm the ability to quickly and simply make changes to their site whenever necessary.
The nature of the cases the firm takes on means that Latitude Law regularly deals with clients from all over the world; to accommodate the needs of global clients, I-COM also built a Chinese version of the company’s main site.
All versions of the new website have been designed to be SEO-friendly, ensuring that Latitude Law enjoys prominence in major search engines, and that clients looking for their niche services are guided to the right pages for their queries.
Commenting on the launch of the new website managing director of I-COM Mike Blackburn said:
"In today's climate, an online presence is an essential element of a successful law firm. However, that website also needs to convert visitors to solid leads, and that's where we come in.
"A legal website must be modern, great to look at and easy to navigate; Latitude Law’s new site ticks all these boxes. What's more, the area of law the firm specialises in is particularly niche, and this makes it even more important for a website aimed at clients to be simple, to the point and attractive.”
“Building the Chinese version of the site was an interesting challenge for our design and development team and we’re really pleased with the result. We hope that Latitude Law and their clients find the modernised version of the site much more enjoyable to use.”
To find out more about internet marketing specialists I-COM visit http://www.i-com.net/. I-COM is a full service digital marketing agency offering web design, SEO, PPC and more.