“We are doing for offers what DoubleClick did for display advertising,” said Martin Tobias, CEO of KASHLESS.
Seattle, WA (PRWEB) November 01, 2012
Today Martin Tobias, CEO of KASHLESS, Inc., announced the official launch of The Open Offer Exchange (OpenOfferExchange.com), a robust, patented offer marketplace that provides a central resource for publishers, agencies and merchants to create and distribute offers through a nationwide network of partners. The Open Offer Exchange has been under development and in beta for over two years as PoweredbyTIPPR Marketplace (marketplace.poweredbytippr.com). The Open Offer Exchange is the first and largest open standards-based offer exchange available.
There are currently over 600 offer brands like Google Offers, MSN School Offers, Tippr, Groupon and Amazon Local with tens of millions of subscribers in nearly every U.S. city. Many of those networks, however, need additional local and national inventory to offer their subscribers. The Open Offer Exchange currently has over 6,000 live offers in over 130 metropolitan areas within the United States. Offer brands that need inventory can tap into the exchange and run these offers under their own brands as a supplement to their own offer sourcing efforts.
The Open Offer Exchange is at scale today. Here are some interesting statistics:
- Over 6,000 live offers available today, over 1,000 new offers added monthly
- Offers in over 130 metro areas across the U.S.
- 70% local offers, 30% national or ecommerce fulfillment offers
- Over 20 sales agencies employing over 1,500 feet-on-the-street offer sourcers
- Offer distribution partners including Google, Microsoft, Tippr and others connected to The Exchange have over 100 million email subscribers and over 200 million unique visitors to their sites each month.
“We are doing for offers what DoubleClick did for display advertising,” said Martin Tobias, CEO of KASHLESS. “The only way to compete with the vertically integrated offer brands with their thousands of sales people is for everyone to share inventory and offer distribution. Together the network of offers and distribution is potentially much larger than any one brand could achieve. The Open Offer Exchange is delivering value for many partners including Google Offers, MSN School Offers, Signpost and Ion Oklahoma News and Entertainment.”
Jacco de Bruijn, vice president of marketing for Signpost, has been working with The Open Offer Exchange as a publisher since December 2011 and is very pleased with the relationship.
“Open Offer Exchange has generated great performance for our merchants, and they’ve been really great to work with. Their customer service, which is really important to us, has been exceptional,” de Bruijn said. “It’s been a good partnership across the board.”
Don Swift, owner and publisher of Ion Oklahoma News & Entertainment and an online digital lifestyle magazine, has worked with The Open Offer Exchange since August. The company has experienced a 20% increase in revenue in the first 60 days, directly related to the daily offer platform. Swift chose The Open Offer Exchange for its access to national and local deals and its subscriber base.
“They were in the right place at the right time with this technology,” Swift said.
“I’ve been really impressed with the deals – current products at discount prices. They do what they say, and they stand behind what they do,” Swift added. “I’ve heard nothing but good things from my customers.”
About KASHLESS, Inc.
KASHLESS, Inc. is a leading social commerce infrastructure provider based in Seattle, Washington. KASHLESS has developed multiple cloud-based SAAS solutions to enable new forms of ecommerce. Solutions include TIPPR.com, PoweredByTippr, BrandLava, and now The Open Offer Exchange. TIPPR.com™ is a leading consumer offer brand providing more than two million subscribers. PoweredByTippr™ is the leading, white-label offer and ecommerce platform. PoweredByTippr is the industry’s only patented software and services solution that provides publishers with the robust technology, full suite of services, and extensive distribution network required to power a successful offer service. PoweredByTippr leverages the techniques learned from its own leading offer site, TIPPR.com, to optimize the platform and power the success of its partners. BrandLava is a leading agency that represents brands and merchants that want to access the daily deal and offer distribution channel. The Open Offer Exchange is the only open standards-based offer exchange for publishers, agencies and merchants to share offer creation and distribution. KASHLESS is lead by serial entrepreneur and investor Martin Tobias and is funded by leading venture capital firms including RRE Ventures. For more information, go to KASHLESS.com.
For more information about The Open Offer Exchange, contact:
Martin Tobias, CEO
press (at) openofferexchange (dot) com
866-347-0752 ext. 120