Science, Inc. Launches TripleThread, the First Push-Commerce Platform for Boutiques and Retailers, with Fourth and Grand As First In-House Boutique

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With Fourth and Grand, male shoppers receive a case of work clothes personalized to their individual tastes selected by a personal stylist, while shopping from the comfort of home

TripleThread (http://www.triplethread.com), a new push-based commerce platform that gives retailers and boutiques access to highly qualified customers, launches today. TripleThread allows each retailer to offer personalized cases of products, from clothing to accessories to home décor, all selected by in-house style teams. The company launches today with Fourth and Grand (http://www.fourthandgrand.com), a styling service that helps men find fashionable clothes appropriate for work at affordable prices. The companies are co-founded by technology studio Science, Inc., the team behind other successful e-commerce companies, including Wittlebee, Uncovet and Dollar Shave Club.

TripleThread Bridges Offline and Online Retail Sales

TripleThread’s unique push-based commerce platform helps drive the best customers to real-world brick and mortar stores and boutiques. In order to connect retailers with new customers, the company generates detailed customer profiles based on more than 20 data points from shopping habits to favorite brands to purchasing history. By accessing qualified shoppers from anywhere in the world, sales are no longer limited to a store’s physical location, which enables boutiques to build an international following.

Partners, such as Fourth and Grand, can then have their style teams and sales force tap into these profiles to create the right apparel and accessories selections to ship to clients. TripleThread’s customer profiles empower in-house sales staff of brick and mortar retailers and boutiques to become personal stylists and make on-target style choices that foster customer loyalty and drive up purchase rates.

The benefits of personalized shopping attention

  •     TripleThread customer profiles allow retailers insight into each new customer’s shopping habits, style preferences, lifestyle and more. This level of customer insight and purchase potential is a tremendous asset to businesses compared to information inferred from walk-in shoppers.
  •     Clients identified by TripleThread are five times more likely to purchase the specially curated items shipped to them in comparison to walk-in shoppers.
  •     In-house staff talent is maximized even on slow sales days, increasing retailers’ revenues and staff commissions.
  •     In identifying the right merchandise for each customer, TripleThread’s partners are better able to move inventory each season, drastically reducing seasonal losses due to unsold merchandise.
  •     Offering personalized customer service in real time translates into full-price sales of merchandise for retailing partners.

Top-notch customer service

Once a month, Fourth and Grand clients receive work-appropriate clothes—shirts, ties, pants, sweaters, and other accessories--delivered to their door. Based on information provided on the customer profile, Fourth and Grand’s in-house style team personalizes each case to a client’s style preferences, professional environment and location.

Handpicked outfits are wearable right out of the box. And each case comes with a style guide to help clients style any item they receive on their own. Fourth and Grand’s knowledgeable stylists work with some of menswear’s hottest labels, including Descendant of Thieves, Ben Sherman and Penguin. Each hand-selected item will always be under $100, which makes the service affordable for every guy.

Clients only pay for the items that they want to keep. Unwanted products can be mailed back with pre-printed labels and in the case that they arrived in.

“We are giving brick and mortar retailers an entirely new revenue channel that is 100% additive,” says Allan Jones, CEO and founder of TripleThread and Fourth and Grand. “Retailers make no sacrifices to existing business nor are they forced to offer discounts to move items. Traditional stores find tremendous value in the fact that we acquire qualified traffic for them, leveraging our technology to point shoppers in the right direction. They are unlocking a revenue stream that wasn’t available until now.”

“For every $1 spent on merchandise, 9 cents is spent on merchandise returns, which translates into millions of lost revenues and jobs for retailers. TripleThread’s unique push-based commerce platform can help stem the flood of returns by personalizing customer service to each client,” says Michael Jones, CEO of Science, Inc., the technology studio backing TripleThread. “This platform allows retailers to offer clients clothes and accessories that is pitch-perfect for any occasion, whether it is for work or for play.”

About Triple Thread
TripleThread.com is a push-based commerce platform that helps boutiques and stores offer a personalized, stylist-selected at-home shopping service to customers. For the first time, shops can harness the power of the Web and allow select customers to receive once a month clothes and accessories specially curated for them by the in-house style team. By factoring in a customer’s unique sense of style, stores can save clients time and energy spent searching online and offline for the perfect outfit or accessory while maximizing their inventory and sales force. For more information, please visit TripleThread.com.

About Fourth and Grand
Fourth and Grand is an e-commerce styling service that takes the “work” out of shopping for men’s professional clothes. Its team of experts delivers fashionable, work-appropriate shirts, ties, pants and other accessories that have been specially curated for each client, by his own personal stylist on a monthly basis. Fourth and Grand’s personalized monthly cases not only make shopping painless, but with every item always under $100, a service like this has never been more affordable. What you wear to work matters. Fourth and Grand is the easiest, most cost effective way for guys to make a stylish impact on their career."

About Science, Inc.
Based in Santa Monica, CA, Science, Inc. is a technology studio that creates and acquires then scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovation. Science is backed by a group of top institutional and independent investors, which include: Rustic Canyon, White Star Capital, The Social+Capital Partnership, Tomorrow Ventures, Siemer Ventures, Philippe Camus, Jean-Marie Messier, Jonathan Miller and Dennis Phelps. More information about Science can be found at science-inc.com or @scienceinc.

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