New Video Marketing Software Makes Online Video Easy

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KrunchLabs releases a cloud-based video marketing software to take over outdated Flash video players.

While historically online video technology has been a sticking point for many businesses, now there's a service that solves this problem. KrunchLabs is a new cloud-based app, designed to make enterprise-grade video publishing as simple as uploading a video to YouTube.

The classical approach to online video includes video encoding, uploading content via FTP, editing permissions, and setting up Flash video players.

According to the team at KrunchLabs, this approach is no longer viable because traditional Flash video players are not mobile device compatible, and it's nearly impossible to track viewer engagement or protect video content.

For these reasons many online businesses are now moving from self-managed video solutions to professional 3rd party services that offer the technology, scalability and support a growing business needs.

"KrunchLabs has filled the need for an easy to use business-oriented video solution perfectly" says independent blogger and search analyst Ray Wilson.

Mr. Wilson is confident about the future of cloud-based solutions: "Cloud apps are going to replace almost every current in-house business software. Business owners like me no longer have time to deal with tech problems, maintenance and scalability issues."

Indeed, using a third-party video solution makes sense, when taking in account bandwidth costs, tech support and the newest video technology these solutions provide.

Looking back at the internet marketing industry, users have always enjoyed software that makes complicated tasks simple. KrunchLabs does just that, which is why it's on track to become an industry standard for video publishing.

Business owners and marketers interested in publishing, protecting and tracking their online videos can sign up for a free evaluation account at

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Chris Willow
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