Geneva (CH)/Istanbul (TK) (PRWEB) November 01, 2012
Swiss International Hotels today announced it has signed an agreement with GRACE Hospitality Management International of Istanbul, Turkey to develop Swiss International Hotels and Swiss Spirit Inns, Hotels & Suites in Turkey and Northern Cyprus. The transaction is part of both companies’ shared strategy to capture the tremendous growth opportunities within Turkey, one of the fastest growing economies in the world.
GraceHMI, under the guidance of industry experts Tony Betts and William Bauer has decennia long experience in advising Turkish hotel owners about their strategies. Under the Swiss International Hotel and Swiss Spirit brands, the company will now directly offer franchises and management agreements to hoteliers, owners and developers, offering the future guests the next generation of luxury stay experience with superior facilities steeped in sustainable design, high-grade technology, revolutionary loyalty programs and consistent delivery of Swiss-quality services.
“For some time, we have been investigating to partner with a top hotel company with class brands,” said Mr. Tony Betts Managing Director of Swiss International (Turkey). “Swiss International Hotels is especially appealing to us for its reputable characteristics of quality, reliability and service associated with Swiss hospitality standards which are exactly the same elements we identify with and want our guests to experience in our hotels. The company has the Swiss International brand for upscale hotel and Swiss Spirit for the mid market scene. In this way, our vision and desire to expand in Turkey matched completely with Swiss International’s vision to expand around Europe, Middle East, Africa and Asia.”
Expansion is planned in most corporate centres around the country, such as Istanbul, Ankara, Izmir, Antalya and Trabzon and resorts such as Antalya, Bodrum and in North Cyprus.
Swiss International Hotels & Resorts has recently restructured to expand its business in Europe, Middle East, Africa and Asia. The Company is active in management, franchise and affiliation with currently affiliated hotels in Europe, the Middle East and Africa and extensive development in India and China.
Mr. Henri Kennedie, CEO of Swiss International added: “Over the last 12 months, we have prepared the company and the brand for strategic expansion. It is our goal to create a global company with hotels around the world, which exemplify typical Swiss values and standards. We are proud to be associated with the Grace Group for expansion in such an important market as Turkey. Istanbul will be our 7th office around the world, after Shanghai, Dhaka, Delhi, Lagos, Rome and Amsterdam. We expect to continue our global expansion through other similar agreements with quality partners such as Grace Hospitality Management International in other key areas of the world.”
About Grace Hospitality Management International:
Grace Hotel Management International (http://www.gracehmi.com) was formed in July 1998 and was set up to continue the business of Execumaster Ltd (1987) by Anthony Betts. Following a reorganization of that company, the operating division Solano Architecture was incorporated as a separate UK Company and the remaining divisions formed into Grace HMI. Grace HMI continues to offer Consultancy, Management, Purchasing & Installation Services and Training.
Consultancy & Management: GraceHMI provides an unequalled range of specialist consulting services from concept planning a hotel investment idea, through, eventually operating it for the “independent” hotel developer and operator. The company’s team of highly creative and competent professionals can tailor management and marketing packages to the needs of a specific hotel. We also specialize in Forensic and turnaround management.
Interior Architecture: Under the guidance of Frank Solano, who has completed 300 projects worldwide, Solano Architecture offers a solution, concept and implementation for each development which is both unique and suitable to the locale. The company provides a comprehensive package of design services from concept to completion, to eventual renovation.
About Swiss International Hotels & Resorts:
Swiss International Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands, China and the Middle East and Africa. The company is headquartered in Gland, Switzerland.
Swiss International is operating its hotels under the upscale Swiss International and midscale brand SwissSpirit Inns, Hotels & Resorts (http://www.swissinternationalhotels.com).
Managing Director & CEO
Tel.: +90 (0) 216 478 1848
Director Business Development
Tel.: +33 (0) 68 668 9739
Swiss International Hotels & Resorts
Henri (Hans) W.R. Kennedie,
Managing Director & CEO
Tel.: + 41 – (0)22 364 71 82
Dr.Tony Betts CEO, Turkey & TRNC
Dr. Betts has over 35 years of hotel industry experience and most recently served as Director of Solano Architecture, a specialist international hotel design practice and is CEO and Director of Grace Hotel Management International, an international consulting company.
He was previously Managing Director of Cresta Hotels Zimbabwe. Prior to which he was Operations Director for Zimbabwe Sun Hotels.
Dr. Betts has also been active for many years in Hospitality Industry Training and Education, heading a number of government and private hotel schools. He currently holds a position of Assistant Professor at Yeditepe University in Istanbul.
William Bauer Director of Business Development Turkey & TRNC
William Bauer is an Associate Partner in GRACE Hotel Management International LLC.
A seasoned Hotel Executive and Operator with 40 years of international experience he is a successful project developer with extensive experience in Turkey, UK, Scandinavia, France, Eastern Europe, Russia, Baltic States and Finland.
His key career positions include: Director of Sales and Marketing Europe Inter-Continental Hotels & ITT Sheraton. V.P Area Manager Eastern Mediterranean, General Manager Istanbul Sheraton, V.P Area Manager N.E Europe and General Manager Sheraton Stockholm.
As a Consultant he has worked with the owners of W Hotel Istanbul, Radisson BLU Istanbul Airport, Pera Palas and Marmara Hotels .