“We considered each unique piece when choosing the respective backdrops. The rose gold of a gorgeous Cartier bracelet shines against a deep grid of burgundies while bright blue and red set the stage for a handsome black and white Hugo Boss shirt and tie"
Manhasset, Long Island, NY (PRWEB) November 12, 2012
This month Americana Manhasset debuts its impressive 64-page Holiday Fashion and Gift campaign. Accessories, jewelry and ready-to-wear from the most luxurious brands in the world are captured in a high-style, glossy picture book.
The book is being direct-mailed to 130,000 targeted households. The images are being featured in national and regional print ads in publications such as The New York Times and DuJour, as well as in various digital media. The campaign is also being displayed prominently throughout the winter and resort seasons on Americana’s website, americanamanhasset.com, where detailed product descriptions are also available.
The square format, still-life campaign was shot in New York at Milk Studios. Stunning pieces from brands such as Louis Vuitton, Gucci, Chanel, Van Cleef & Arpels and Bottega Veneta are set within exciting color-block backgrounds ranging in tone from bright primaries to rich gem tones. The book has a dynamic, Mondrian-esque feel. “We considered each unique piece when choosing the respective backdrops. The rose gold of a gorgeous Cartier bracelet shines against a deep grid of burgundies while bright blue and red set the stage for a handsome black and white Hugo Boss shirt and tie,” says Andrea Sanders, Americana Manhasset Creative Director. “These are incredibly special items that you won’t necessarily see in other holiday books, and they each deserved their own beautiful setting.”
Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Prada, Ralph Lauren, Ermenegildo Zegna, Tiffany & Co., Dior, Hirshleifers, London Jewelers, Burberry, Tom Ford, Fendi and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.
Additional and/or high-resolution images from the 2012 Holiday Book are available upon request.