Bluelounge Adds a Pop of Color to Its Lineup of Eco-Friendly Bags

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Eco-Friendly Bags are now available in Rust along with a few new sizes.

Bluelounge premieres the Rust edition of its Eco-Friendly Bag Series.

In addition to the new Rust color, the series welcomes new sleeve sizes offering a comprehensive line of protective gear that is perfect for work, play and everyday function.

Following the successful premiere of its Eco-Friendly Bag line in November 2011, Bluelounge, the award-winning design studio known for its design-centered solutions for everyday problems, today introduces a brand new color to the bag lineup, Rust. Perfectly timed for fall and versatile enough to carry year-round, the burnished orange series resembles oxidized iron and has an earthy, mineral quality that adds subtle style that is fitting for work, play and everyday function.

“We were really pleased with how the first generation of the bags was received so we decided to expand the line and give our fans something a little more colorful,” said Dominic Symons, Bluelounge Founder and Creative Director. “We’re excited to take the next step with the Eco-Friendly Bags and provide a color option with a little more quirk and character.”

Rounding out the series and providing comprehensive protection for even the leanest of laptops, Bluelounge has added sleeves for both the 11” and 13” MacBook Air.

Made of 100% recycled PET bottles, the series is earth-friendly, helping to reduce the amount of waste put into landfills each year. The series utilizes the highest quality materials and features a coated fabric that provides moisture resistance to keep gadgets protected in all weather conditions.

Bluelounge Eco-friendly Bags are available in Rust and Black at a suggested retail price ranging from $44.95 - $159. Bluelounge products are currently available online and at select retailers worldwide. To find a retailer nearby, please visit our store locator.

For more information on Eco-Friendly Bags and other Bluelounge products, visit http://www.bluelounge.com. You can also follow Bluelounge on Twitter at twitter.com/bluelounge and on Facebook at facebook.com/bluelounge for the latest news on Bluelounge products.

About Bluelounge
Founded in 1999 by designers Dominic Symons and Melissa Sunjaya, Bluelounge is a multidisciplinary design studio that creates a synergy of product, graphic and interactive design, as well as original illustration. Bluelounge-brand products are available at over 100 U.S. locations and through 35 international distributors, promotional agents and licensees. Bluelounge has offices in Los Angeles, Singapore and Jakarta, Indonesia. In addition to their own branded products, Bluelounge has undertaken design commissions for major corporations such as Airwalk, Microsoft, Panasonic, and Trina Turk.

Note to reporters: high-resolution images of Bluelounge products are available for download at: bluelounge.com/media.

Media Contact:
Kaitlin McIntyre
Bluelounge
P | 626.564.2802 ext. 706
kaitlin(at)bluelounge(dot)com

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