"We are entering an age in which companies will need to more actively seek out and respond to the voice of their customers in real-time."
Tokyo, Japan (PRWEB) November 01, 2012
Social Groupware will present its newest app, Voism, for the first time to a US audience at the November 7 SF New Tech event. Voism is a mobile and desktop-based application released in beta in July. Applying the principles of an emerging customer-service approach called Social Customer Relationship Management, it allows business owners and employees to efficiently discuss and respond to word-of-mouth comments concerning their company or products.
With a showing at SF New Tech, Yuji Ueda, Social Groupware’s CEO, said the company is aiming to expand beyond its primarily Japanese clientele to businesses in the US and elsewhere.
“Social Groupware Co. Ltd. provides a multitude of services related to social media to more than 3000 companies in Japan,” Ueda said. “Starting with the release of Voism in the US, we are expanding our services into the global marketplace.”
Ueda also said that Social CRM, in which social media services are utilized to engage with customers, is the next iteration in customer service strategy.
"We are entering an age in which companies will need to more actively seek out and respond to the voice of their customers in real-time. Voism is our answer to this need.”
However, Social CRM is still in its early stages of adoption among small- to mid-sized businesses. To allow these under-served businesses to take advantage of Social CRM for the first time, Voism was created with a very low barrier to entry and is available for free.
Voism’s strength is in its simplicity, allowing easy usage for users of any technical background. By focusing solely on word-of-mouth aggregation, it passes on becoming the Swiss Army Knife of social media tools in favor of offering a focused, straightforward experience. It does not take a social media or customer relations specialist within the company to take full advantage of its capabilities.
For example, store employees, in between receiving face-to-face feedback from customers, can log into Voism on their mobile devices and see what customers are saying about the store to their friends online. The employees can take this information and immediately apply it to their next customer interaction, or point out those posts of note to others in the company.
The beta was launched with the capability to gather posts from the social media giants Twitter and Facebook. There are plans to expand to other social networks and blogs.
About Social Groupware
Social Groupware Co. Ltd. was established in 1990 to provide ISP and B2B SaaS services. Today, Social Groupware creates and sells comprehensive web services to improve the way modern business is done. Its products include CMSs for corporate task management and website creation, such as iQube and Comitia, as well as in-house SNS and blog solutions.