El Segundo, CA (PRWEB) November 01, 2012
Source Interlink Media, LLC (SIM) announced today that AUTOMOBILE Magazine, America’s leading automotive lifestyle publication, has selected the Tesla Model S as its 2013 Automobile of the Year. The magazine also honored winners of its Design, Man, Technology and Racing Car of the Year with today’s announcement.
To say that the editors were surprised by the efforts of Tesla, a young automaker building its first ground-up automobile, would be an understatement. Associate editor David Zenlea writes in the January 2013 issue that, “We weren’t expecting much from the Tesla other than some interesting dinner conversation as we considered ‘real’ Automobile of the Year candidates, but in fact, the Tesla blew them all away.”
Indeed, the Tesla Model S broke out of a crowded competitive field to win AUTOMOBILE Magazine’s most prestigious award, edging out highly regarded finalists such as the Porsche 911, Honda Accord, Subaru BRZ, Cadillac ATS, and BMW M5. After four days of on-road and track testing, editors concluded that Elon Musk’s brainchild heralds a new frontier in automotive development due to its pure electric powertrain, long driving range, and performance – especially its performance, which was the biggest and most talked-about surprise of testing week. “It’s the performance that won us over,” said Jean Jennings, president and editor-in-chief of AUTOMOBILE Magazine. “The crazy speed builds silently and then pulls the edges of your face back. It had all of us endangering our licenses.”
The AUTOMOBILE Magazine staff was also smitten by the Tesla’s design elements, such as flush door handles that power out to meet the passenger, the lack of an ignition button (the car automatically turns on when it senses a person in the driver’s seat), and the luxurious, ultramodern cabin highlighted by a 17-inch touchscreen that controls audio, navigation, climate, and other vehicle functions.
The editors were also pleased by how the car performed on the track. The steering is nuanced and well-weighted, and the Tesla Model S maintains impressive body control and grip through corners, all while providing an uncannily smooth and quiet ride. There are plenty of luxury sedans with these qualities, but only the Tesla Model S is a pure electric car, one with a range of up to 265 miles. That’s what makes it an absolute game changer.
Any all-new 2013 car was eligible for consideration, and finalists for the 2013 AUTOMOBILE Magazine Automobile of the Year were established by a primary ballot vote of the senior editorial staff and contributing writers of AUTOMOBILE Magazine. While editors consider what the finalists signify for both their respective manufacturers and for the automotive industry, pure desirability, practicality, affordability, packaging and fuel economy also help determine the winner.
In addition to the Tesla Model S being named the 2013 AUTOMOBILE Magazine Automobile of the Year, the brand also announced the following winners for Design, Man, Technology and Racing Car of the Year. Full stories on all of the award winners can be found at automobilemag.com and in the January 2013 issue of the publication.
Design of the Year – Porsche Boxster
The third-generation Porsche Boxster lives up to its hype, writes AUTOMOBILE Magazine design editor Robert Cumberford: “With this Boxster, Porsche design chief Michael Mauer has brought the Porsche design team into a realm it has never before occupied, with pure style and pure functionality fused in products of exceptional elegance.” It emerged as the unanimous winner of the AUTOMOBILE Magazine Design of the Year.
Man of the Year – Sergio Marchionne
Had CEO Marchionne, a lawyer and accountant, not taken the wheel at Chrysler in 2009, the automaker would likely have been driven straight to the scrapyard. Instead, strong new products have been streaming into dealerships, sales have bounced back, and profits have returned with the AUTOMOBILE Magazine Man of the Year at the helm.
Technology of the Year – Cameras
Cameras in cars aren’t new, but with their increasing prevalence and their capacity for reducing the risk of accidents via forward collision warning, lane departure alert, and pedestrian detection, they are the clear choice for AUTOMOBILE Magazine’s 2013 Technology of the Year award.
Racing Car of the Year – Ben Bowlby’s DeltaWing
The Nissan DeltaWing is AUTOMOBILE Magazine’s slam-dunk Racing Car of the Year. Designer Ben Bowlby’s groundbreaking insight was realizing that two tiny front wheels positioned close together would turn just as well as two large wheels spaced far apart, offering unparalleled aerodynamic efficiency. In the 24 Hours of Le Mans, the DeltaWing ran competitively with roughly half the power, half the weight and half the fuel of its rivals.
About AUTOMOBILE Magazine
AUTOMOBILE Magazine, a publication of Source Interlink Media, LLC, is America's leading automotive lifestyle publication and reaches 4.6 million readers monthly; through its print, online and digital components, the brand counts an audience of over 6 million. Automobile Magazine, which presents annual All-Star and Automobile of the Year awards, is written for the sophisticated enthusiast and profiles high-end vehicles with compelling editorial and photographic content. For more than 25 years, AUTOMOBILE Magazine has set the standard for automotive journalism, maintaining its devotion to auto adventure and an editorial approach that emphasizes "No boring cars!"
About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.