Burlington, Vermont (PRWEB) November 01, 2012
Blue Cross and Blue Shield of Vermont (BCBSVT) is offering its group customers new and innovative wellness options by launching My Blue Health Wellness Center.
BCBSVT developed the new website service in partnership with PureWellness, Inc., whose Enterprise Health & Wellness Solution allows for organizations to efficiently create, administer and manage all wellness initiatives.
The new My Blue Health Wellness center utilizes the PureWellness platform to empower and motivate employees to take charge of their health, driving sustainable change with a prescriptive, personalized engagement approach.
“Health and wellness is not only about education,” noted Don George, President and CEO at Blue Cross and Blue Shield of Vermont, “but also about engaging consumers in their health and connecting them with meaningful, prescriptive wellness tools and resources. Our partnership with PureWellness will not only enhance our worksite wellness programs but allow extended participation through mobile wellness engagement tools.”
“Our solution is constantly evolving to accommodate the unique needs of the healthcare market,” said Ken Kaufman, President and Cofounder of PureWellness. “Blue Cross and Blue Shield of Vermont is a leader, both in thought and market. We look forward to helping them further that leadership, especially as the state of Vermont migrates to its single payer model over the coming years.”
About Blue Cross and Blue Shield of Vermont
Blue Cross and Blue Shield of Vermont is the state’s oldest and largest health insurer, providing coverage for about 180,000 Vermonters. It employs about 340 Vermonters at its headquarters in Berlin and branch office in South Burlington, and offers group and individual health plans. More information about Blue Cross and Blue Shield of Vermont is available on the Internet at http://www.bcbsvt.com. Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.
PureWellness delivers a comprehensive NCQA certified, scalable wellness solution to thousands of customers nationwide. The PureWellness Enterprise Health & Wellness Solution allows for efficient administration and management of all wellness initiatives within each organization. The platform boasts customizable, flexible solutions for health plans, health systems and employers, including an online Health Assessment (HA), patient education resources, wellness workshops, team challenges, incentive programs, data integration, mobile applications and a full reporting suite.