Taos, NM (PRWEB) November 02, 2012
Rocky Mountain states business owners are taking advantage of an innovative approach to advertising their businesses on the Internet at no cost ... ever.
Asking any business owner, especially in a resort or vacation area, how many times they're approached to advertise on various travel related sites on the Web risks an upset response. While it's recognized that the Internet is today's most effective marketing venue for travel-related businesses, budget becomes a limiting factor. And, there's also the difficulty in determining just how effective a website will be for the business, and if the return on investment justifies the risk.
http://RockyMountainPlaces.com has upended the prevailing travel related site business model by offering Free Forever advertising for any business in Colorado, New Mexico, Arizona, Montana, Wyoming, Idaho and Utah. These are all states mentioned in many publications promoting tourism in the Rockies. The business owner simply fills out a quick form at the website at http://rockymountainplaces.com/business-free-page/.
The site will definitely generate income, as it's necessary to avoid becoming one of those Free online resources that disappears after a year or so. However, income will come from affiliate marketing links to major retailers such as REI, Amazon, hotel reservation sites, restaurant coupon sites, and specialty retailers. This business model only works if traffic to the site is significant. And heavy consumer traffic will only result from getting as many tourism related sites, vacation spots, and businesses on the website as possible.
The site is ready for business signups, with a representative sample online to fully illustrate how it works and the value to the consumer. However, another press release focused on consumers and vacationers will be released after more businesses are represented. Site owners are traveling around the represented states. Photos will be taken of businesses at random, and their pages published with mapping. Maps by state and local area are presented with icon links to a description of the business and color coded by business type as in this example of the Breckenridge CO map page: http://rockymountainplaces.com/by-state/colorado/buena-vista-co-businesses/breckenridge-co-businesses/
The site is constructed on a Mobile Responsive WordPress site platform, and will be quite useful to the traveler when they're out and about and searching on a mobile device for a great restaurant or a discount for shopping. Categories include Where to Eat, Hotels-B&Bs, Arts in the Rockies, Personal Services, Fishing-Hunting, History-Culture, Shopping, Rockies Fun Stuff, Skiing, Camping and more. A quick search function lets the visitor choose what they want to do, and the area they're visiting, and results are displayed for that activity or business type.
While all businesses are eligible for the free page, an enhanced level of exposure is offered to those that offer a discount, coupon or premium for the site visitor. Coupons can be printed from the site, or they can be shown on the mobile screen at the business location. Restrictions and terms of coupon offers are no problem, as they're included in the coupon itself.
Unlike other Internet coupon marketing, the site doesn't share in any revenues of the business, nor is there any cost to market with a coupon. To encourage business owners to offer coupons or discounts, the site gives them top positioning in searches with a coupon icon next to their business summary description. Over time, these discounts and coupons will generate consumer interest and traffic.
Another feature focused on utility for the traveler and vacation planner is the What's Happening tab. News feeds for the states and cities covered are constantly updated. Vacationers can check on events and happenings for the area they're visiting, and make plans accordingly: http://rockymountainplaces.com/colorado-news/.
Representatives of RockyMountainPlaces.com would be happy to meet with Chambers of Commerce via phone, email, or when possible in person to explain the benefits of this innovative marketing approach. Specialty branding for Chamber members or other incentives could be the topic of discussion.
Instead of listening to sales pitches and spending money, Rocky Mountain states business owners can just fill out the short form and get their site and discount/coupon offer published for free forever. Sign up here: http://rockymountainplaces.com/business-free-page/.