Minnesota Marketing Veterans Launch Nation's First ERP Communications Agency

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Minneapolis-based agency to focus exclusively on improving the ROI of ERP implementations through effective employee communications.

Today Minneapolis-based “frank.” (areyoufrank.com) launched the nation’s first specialized Enterprise Resource Planning (“ERP”) communications agency. frank’s ERP communications are designed to align with common ERP implementation methodologies used by Tier 1 technology platforms, such as SAP and Oracle.

frank’s ERP communications services will support the technology project leads and organizational change management team members who lead a typical corporate ERP process. The agency’s offerings range from ready-made campaigns for single-site locations, to custom solutions for more complex business change in global enterprises.

“Even though corporations devote significant resources to ERP implementation, employee communications are usually an afterthought,” said John Nielson, co-owner of frank. “We’re focused on ERP communications because there’s a real business need: research shows that 63% of all companies have difficulty dealing with process and organizational change issues during their ERP implementations. Our communications approach avoids those costly challenges by accelerating employee awareness, understanding and engagement.”

frank draws on many years of traditional advertising agency experience to build an emotional link for the employee to the ERP process and outcome. frank’s five-step ERP approach was developed after working on ERP projects with clients like GE, Cargill and PepsiCo.

“An ERP process is long, complex, and can be met with significant resistance from employees,” noted Elissa Gjerston, co-owner of frank. “With a narrative that stretches across the full life-cycle of an ERP, our communications build connection and credibility for the project, creating a common language for all employees.”

Originally founded as a social-business marketing firm in 2005, frank is co-owned by partners Elissa Gjertson, Jody Kolars and John Nielson. frank has a core team of 10 employees, who are supported by a broader team of designers, copywriters, programmers, videographers and project managers. frank is the first and only organization in Minnesota to make the WorldBlu list of Most Democratic Workplaces.

More information about frank is available at http://www.areyoufrank.com.

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Eliza Clark

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