London, United Kingdom (PRWEB) November 01, 2012
Designed by the creator of 2011’s iconic HotPants, Zaggora’s Body Blazer has been released today at Zaggora.com as part of its first range of upper body activewear. Each product in the collection has been developed to offer time-pressed women smart solutions to getting active, from ramping up energy expenditure to get the most from their time at the gym to incorporating fast-wicking, odour absorbing fabrics that keep them looking and feeling fresh.
Alongside the Body Blazer, Zaggora’s first range of upper body wear also includes vests and bra tops that have been crafted with technology-enhanced fabrics designed to help women maximise the results of their exercise routine.
The launch of Zaggora’s Body Blazer and upper body range follows the phenomenal success of the company’s iconic first product, HotPants, which have been snapped up by over half a million women in 119 countries across the world just 16 months after they appeared on the scene. Developed with the same revolutionary Celu-Lite fabric technology as HotPants – which is designed to harness the body’s natural heat during activity in order to help increase core temperature and calorie burn – the upper body styles channel the power of HotPants into clothing you can wear from head to toe.
The Body Blazer - as with each style in the new collection - marries the Zaggora philosophy of innovation and technology with a sense of style and comfort, ensuring that you both look and feel good while you’re working up a sweat.
Full Body Blazer
The hero piece of the upper body range, Zaggora’s Body Blazer, is constructed to target the arms, tummy, chest and back areas, helping women to work these zones harder.
Available at Zaggora.com, key features include:
Hooded Body Blazer
These new additions to the Zaggora range are being introduced in response to customer demand from women who want to be able to target their upper body problem zones in the same way that HotPants tackle the legs and bum. Designed to be worn individually or layered together, each piece is cut to highlight the curves you love and flatter the ones you don’t.
Zaggora commissioned independent research on the effects of Celu-Lite technology as used in HotPants, which was conducted at the Chelsea School of Sport, University of Brighton. The research compared HotPants to a standard exercise garment when worn during 30 minutes of exercise, and also examined the effects over longer 2 and 4 week periods. The findings revealed:
This scientific research backs up the real-life results hundreds of thousands of Zaggora customers have reported on the brand’s Facebook page and at Zaggora.com – which has an incredible cult following of 314,000 fans. This enthusiastic and dedicated community of customers has helped to grow the Zaggora revolution through word-of-mouth, as women share their success stories and photos online and with friends. The brand has also been snapped up by active celebrities from Denise Richards, Kristin Cavallari and Rocsi Diaz in the States to Tess Daly, Lauren Goodger and Natalia Vodianova in the UK. But don’t just take our word for it – see what Zaggora customers have to say about their results online at http://www.facebook.com/zaggora and read the latest case studies at http://www.zaggoragirl.com.
The Zaggora upper body range will launch online at http://www.zaggora.com on 15th October, with prices ranging from £30 – £90.
For further information, contact Laura Robinson at Zaggora on laura(at)zaggora(dot)com
NOTES TO EDITORS:
Zaggora creates smart products for smart women, which are designed to fit easily into every woman’s lifestyle no matter how busy they are – helping them lead happier, healthier and better lives. The company is the brainchild of 28-year-old ex-Investment Banker Dessi Bell, who came up with the concept after she struggled to find an effective solution to lose weight and tone up in time for her wedding. After being disappointed with so many other products in her quest to shape up, Dessi decided to design her own product that would look good, be easy to use and give genuinely effective results for all women, from on-the-go mums to time-poor high fliers. After extensive research and experimentation with countless prototypes, Zaggora HotPants were born.
Since the launch of the brand in July 2011, over 500,000 Zaggora products have been sold in 119 countries around the world and the company has been nominated for awards including the Retail Week Technology Awards, the Drapers and Retail Week PayPal Etail Awards and the 2012 National Business Awards. As co-founder of Zaggora, Dessi Bell has been named as one of Management Today’s 2012 35 under 25, was shortlisted for the 2012 Specsavers everywoman Awards and is a finalist in Shell’s 2012 Women of the Future Awards.