Boomers want vehicles that help them maintain their vitality by adapting to their needs, rather than the other way around
Santa Ana, Calif. (PRWEB) November 02, 2012
Getting into the Chevrolet Equinox is so easy, and Southern California owners of all ages are taking notice. The small crossover’s narrow rocker panels require minimal reach to step over, and its seat height requires minimal bending. Equinox’s ease of entry is just one example of Chevrolet’s use of universal design – an approach that makes products of all kinds work for as many people as possible.
Consumers experience universal design every day, from sidewalk ramps to lever-style door handles. For most people, universal design adds convenience, but for Orange County area inhabitants with limited range of motion it can be a difference maker. A rear vision camera, programmable liftgate and easy-to-use touch screen controls are examples of Equinox’s ease-of-use features.
Ease of use is increasingly important to car design as automakers adapt to changing consumer demographics. According to the U.S. Census Bureau, the 65-and-older population is projected to grow to more than 71 million by 2030, and will account for 20 percent of the nation’s citizenry. That means more car buyers will be dealing with age-related issues that affect range of motion, eyesight, hearing, reflexes and cognition – issues that General Motors has studied in depth and has already begun to address in many of its vehicles such as the Equinox.
“While the use of universal design, in the making of the Chevrolet Equinox provides many benefits for Guaranty Chevrolet’s customers, it really makes life easier for all users, regardless of age,” said Joe Renden of Guaranty Chevrolet in Santa Ana.
For automakers, the rising number of mature car buyers is impossible to ignore, because Baby Boomers, the generation now reaching retirement age, buy the most new vehicles. According to a recent study from J.D. Power and AARP, people ages 50 and older now buy more than six of every 10 new vehicles sold – up 39 percent since 2001.
“Boomers want vehicles that help them maintain their vitality by adapting to their needs, rather than the other way around,” said Matt Thornhill, founder and president of the Boomer Project, a marketing research firm in Richmond, Va. “If a car screams that it was designed ‘for old people,’ Boomers will hate it and so will younger buyers. Boomers want vehicle designs that reflect their youthful vitality and aspirations, even if they are dealing with age-related issues.”
One of the reasons why operating a vehicle becomes more difficult with age is diminished range of motion. Equinox’s blind spot mirrors and wraparound rear side glass can be useful to drivers, regardless of their age, who may have difficulty looking over their shoulder when making a lane change. In addition, the crossover’s rear-vision camera, standard on 2013 Equinox LT and LTZ models, helps all drivers identify objects behind the vehicle when backing up.
Equinox’s rear programmable power liftgate, standard on LTZ and available on 2LT, also helps customers of any age who have limited range of motion, but also is convenient for anyone whose hands are full.
Another example of Equinox’s universal design advantages is its segment-leading multi-flex rear seat that allows parents to move the rear seat closer for easier and safer access to their children. The additional leg room afforded by the multiflex rear seat allows up to five people to sit comfortably in the vehicle.
Also in easy reach are Equinox’s center stack radio controls, with redundant controls on the steering wheel that help drivers keep their hands on the wheel and eyes on the road.
Additionally, Equinox’s MyLink infotainment system, standard on 2013 LT and LTZ models, has a seven-inch color touch screen display with easy-to-understand icons that allows users to integrate their Bluetooth®-paired smartphone with their vehicle so they can stow their phone and safely use the hands-free voice control system to listen to music files and place calls to stored contacts. Users also can access their mobile phone book on the display.
About Guaranty Chevrolet in Santa Ana
Visit Guaranty Chevrolet to experience the exceptional customer service and stress-free sales at our Santa Ana Chevrolet dealership. Conveniently located at 711 E. 17th Street, we're easily accessible from neighboring Orange, Huntington Beach and anywhere in Orange County. As an OC Chevrolet dealer, we have a large selection of new and used Chevy cars, trucks and SUVs. To thank our customers, we offer special vehicle deals and discounts every day. Let us help you find your perfect Chevy vehicle.
Chevrolet Dealership Serving Orange and Orange County
All of our new cars are in the best condition and inspected by our GM certified technicians. If you're stopping by from Orange or elsewhere in the OC, take a look at some of our best-sellers, such as the Suburban, Tahoe and Silverado 1500. Take a spin in the sporty Corvette or Camaro while you enjoy the view and refreshing breeze. Need a new crossover or SUV to accommodate the family? The Equinox and Traverse are perfect choices. For more information on a new or used Chevrolet in Orange, CA, give us a call or send us an email.
Santa Ana Used Car Dealer in Orange County
From the comfort of your home in Orange County, you can leisurely browse through our inventory of certified pre- owned Chevy vehicles. We offer a wide selection of used cars, trucks and SUVs that are like new, and we're sure that you will find a vehicle to meet your transportation needs. Our site is designed to enhance the user experience, allowing you to easily filter the search results by a variety of categories such as model, year and color. Once you've scheduled a test drive, come into our showroom in Santa Ana and our sales representatives will be standing by to assist you.
Santa Ana Service Center in Orange County
At Guaranty Chevrolet, you will find an unmatched selection of specials offered on services, including brakes, maintenance, oil changes and more! We make it our goal to meet the needs of our customers by offering the most modern and convenient access to information about our services. With our technology, expertise and convenient hours, we make it simple for you to keep your car at its best. If you have any questions or would like to schedule a service appointment, feel free to give us a call, stop by or send us an email. Turn to us because we're the best in Orange County.About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at http://www.chevrolet.com/.