Navali embarks on a new retail model that cuts overhead costs, offering bags at a great value

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Navali.com, an online retailer of men’s nautical canvas and leather bags, developed a new business model to increase market share and brand awareness. To offer competitive prices, Navali abandoned its original retail strategy and became solely an online brand.

Navali.com, an online retailer of men’s nautical canvas and leather bags, developed a new business model to increase market share and brand awareness. To offer competitive prices, Navali abandoned its original retail strategy and became solely an online brand. By reducing the amount of steps and people involved in its processes, Navali has successfully reformed the traditional, outdated business model and created one that is focused on cost-effectiveness, efficiency, and high-quality service for their customers.

Here’s how they do it:

  •     All Navali bags are custom designed in-house, saving time and money by avoiding unnecessary designer costs and fees.
  •     Navali hand selects its manufacturers to produce only the highest quality products with materials Navali designers have chosen from various fabric and leather markets. These products are shipped directly to Navali’s company-owned warehouse, allowing Navali to avoid excessive shipping and handling costs.
  •     After ensuring the highest quality of their products, Navali communicates with their customers directly, insuring every single customer that buys a Navali bag receives stellar customer service

By using this model for Internet retail, Navali can offer its bags at nearly half the price of its competitors. “We’ve made sure all of our top quality products are designed, produced and shipped in the most efficient way possible,” said Jessica Rothman, President of Navali. “Thanks to our retail model, we can distribute on a global scale with lower prices and higher customer satisfaction rates.”

Through the elimination of wholesale distributors, resellers, sales reps and physical stores, Navali offers the lowest competitive prices on the web. “Pretty soon,” Rothman explained, “this is how all online retail businesses are going to operate if they want to stay competitive.” As Navali’s efficient, cost-effective retail formula continues to gain success on the online retail market, it is gradually becoming the example business model that’s reshaping the future of electronic commerce.

Navali currently has offices in Williston, VT, Hamburg, Germany and Hong Kong

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David Mooney
Navali
(800) 835-9809 x108
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