"(Our relationship with Totango) will allow Eloqua customers to better target campaigns at existing customers and to create a more active and engaged user base through more personalized marketing."
Palo Alto, CA (PRWEB) November 06, 2012
Totango, the leading user engagement management solution, announced today their Eloqua App is now featured in the Eloqua AppCloud.
The integration provides Totango and Eloqua customers the ability to monitor in real-time how their online users are using an online product or service and to create dynamic customer segments based on specific usage patterns or overall engagement levels. These dynamic customer segments can now be used to automatically trigger personalized Eloqua campaigns. Research by James Windrow has demonstrated that personalized marketing campaigns are almost four times more successful.
Steve Woods, CTO of Eloqua, said: “We are excited about our relationship with Totango because it will allow Eloqua customers to better target campaigns at existing customers and to create a more active and engaged user base through more personalized marketing. This leads to higher revenues per customer and lower churn.”
Totango CMO, Dominique Levin said: “In the customer era, profits depend on creating an active and engaged user base. The first step is understanding how active your current users are. Next, when you start using this information to take the right action with the right customer in real-time, you can increase user engagement and profits will follow. With the Totango App in the Eloqua AppCloud customers can send personalized emails in real-time.”
The new Totango App allows customers to send targeted emails based off specific customer actions or triggers that are monitored within Totango. For example, users who have been inactive recently can be targeted for a “please come back” campaign and users of the “mobile features” can be invited to a webinar on this topic.
For more information visit Totango’s Eloqua AppCloud page, which also features a video of the joint solution: http://appcloud.eloqua.com/apps/totango.
Any Eloqua customer can sign-up for a free 30-day trial at http://www.totango.com.
Based in Palo Alto, CA, Totango is the leading Customer Engagement Management platform that helps online services and businesses create an active and engaged user base. Totango combines big data analytics with powerful segmentation and engagement tools to allow online services to take the right actions with each customer, in real-time. End-users become more successful and happier – driving usage and adoption, increasing conversions, sales and lifetime values and reducing churn.
Eloqua is the marketing system of record for modern marketers. The company's cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit http://www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email email@example.com.