This panel will demystify the largely-unexplored territory of wearable devices while offering different perspectives on the forecast of its future.
New York, NY (PRWEB) November 01, 2012
Brightline Interactive is proud to announce that Erik Muendel is speaking at this year’s ad:tech conference in New York, NY, held November 7-8th. Erik is part of the panel session titled “New Marketing Platforms: Wearable Devices, Advanced TV & More!” The panel takes place from 10:15 – 11:15 AM at the Javits Center on November 7th.
ad:tech’s website describes Erik’s panel this way: Google and Apple are both working on wearable devices, nearly 40 percent of American households have at least one TV connected to the Internet, and location-aware mobile apps can track shoppers and send precision-targeted ads when they’re within a certain radius of a store. The “future” of advertising is now. In this session, you’ll get a first look at the cutting-edge platforms marketers have begun adding to the mix – some at scale – as well as glimpses into the super-geeky products and services coming down the pike in the next 12 months.
Joining Erik on this panel is Joshua Cohen, President & CEO of Pearl Media, and Jacob Braude, Senior VP, Strategic Planning, Saatchi & Saatchi Wellness and Director at Saatchi & Saatchi Wellness Lab. The panel is moderated by Alan Shulman, Chief Creative Officer at SapientNitro.
“Brightline was one of the first agencies to explore the wearable tech space, and it’s also exciting to see gesture-driven technology getting more deeply integrated within consumer brands,” began Erik Muendel, CEO of Brightline Interactive. “This panel will demystify the largely-unexplored territory of wearable devices while offering different perspectives on the forecast of its future.”
Attendees of the session get a first look at new marketing devices, technologies and platforms; gain an understanding of what it’s like to buy media on platforms like wearable devices, streaming radio and connected TV apps; and develop insight into how to start measuring the impact of these new ad units.
ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops, delivers, and promotes branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.