Slow Economy or Fast Opportunity? Going All-In On Creative Entrepreneurship using IndieGoGo's Crowd-Funding Platform

Share Article

MBA says "so long" to corporate & "hello" to art & she needs your help to fund her online incubator for creative entrepreneurs.

This project isn’t just a business venture; this is me, putting myself out there. I have to take this chance & bet it all. If I don’t I will always wonder 'what if'.

If everything goes her way, on December 3rd, 2012 Shannon Etnyre will have the funding she needs to make her online creative business incubator, a reality... and will have changed many creatives’ (or creative-types’) lives along the way.

Etnyre, who calls herself an artist, writer, and number cruncher (her less scary term for MBA) has long worked in various roles supporting business design & strategic development. After being laid off for the second time in two years from a “secure” corporate job due to “reduction in force”, she decided to go back to art & creating, which she found to be more “practical” than the economics degree she worked so hard for.

With the opportunity to connect with her key creative demographic in one convenient location, Etnyre is attempting to raise the entire amount needed on the popular crowd-funding site, to launch the first phase of a multi-phase roll-out.

According to their website, “is fixing the funding process by empowering people from all over the world to accomplish extraordinary things through (their) platform . . . today (they’re) the leading international crowd-funding platform, having raised millions of dollars for thousands of campaigns worldwide. (Their) belief is that anyone, anywhere who is passionate and works hard should be able to raise money.” Etnyre takes this to heart launching an ambitious $68,500 campaign to “empower creatives to build a passionate & profitable living by revealing the most authentic version of them”.

When asked about the lofty $68,500 request, Etnyre noted,
“Months of thought and planning went into the amount of funding requested. Realizing that $68,500 is a big chunk of change, for the complexity & coordination required for this project, we must be vigilant about spending & prepare a cost/benefit analysis for every potential expense. Yes, of course it is possible to break down this roll-out into smaller campaign requests, but it didn’t make sense from an end-user perspective. If we are going to roll out a complete creative business incubator we should offer all of the benefits at the initial launch.    This is a very organic process & each business idea is unique with its own nuances. It is our responsibility to be prepared to support our members in any situation.”

In order to fully support the online incubator environment, the community will provide detailed business e-guidebooks, online workshops, templates & forms, to assist creative entrepreneurs in developing a “working” business plan. The content is meant to encourage individual growth, idea development, community; all while challenging comfort zones & identifying strengths to build upon.
True North also seeks to address the paralyzing “now what?” Often entrepreneurs are left to fend for themselves once their business plan is complete. Through online business to-do lists, easy to use management tools, and a community forum to assist those who are looking for further direction “after the plan”, all angles are covered. In addition, members can also opt to receive one-on-one strategy sessions, on-going coaching, or have the True North team write the business plan for them.
This platform wouldn’t really be valuable unless it was accessible. Memberships are reasonably priced (monthly rates are 50-75% less than average hourly consulting rates), come with access to all business planning materials, guidebooks, resources, and tools and include access to the discussion forum manned by experienced business management professionals (a virtual 24/7 consultant) who are waiting to answer any questions and give direction.
Etnyre’s idea has already drawn a lot of attention online in the creative community & even locally in the City of Meridian. As plans solidify & True North moves closer toward their goals, the team is collaborating with local & international artists for online workshops, forging partnerships with social enterprises in Malawi to form initiatives to fight poverty & AIDs, and putting plans in place to participate in legislature on behalf of the arts through affiliations with the Social Enterprise Alliance.

While all of this sounds great, Etnyre still has a long way to go before she reaches her $68,500 goal.
“This project isn’t just a business venture; this is me, putting myself out there. I have to take this chance & bet it all. If I don’t I will always wonder “what if”. After giving so much of myself to corporations & big business, I realized it was time to step out of my comfort zone & take a chance on myself. If I don’t, why should anyone else. Besides, life shouldn’t be about ‘what ifs’ it should be about “remember when’s’! If anything, I know I’ll have a great story to tell my children about the time I forged my own path & found my very own true north! What’s the worst that could happen? I’ll end up back in a corporate job. Yes that’s the worst that could happen!”

Shannon Etnyre’s IndieGoGo project runs through December 3rd, 2012, 11:59 PST. Those interested in supporting the project should go here: & make sure to watch the video, which is also saved here:

# # #

For more information about this project, or to schedule an interview with Shannon Etnyre, contact Shannon Etnyre at hello (at) followtruenorth (dot) com or call 208.484.0649.
Indiegogo Video:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shannon Etnyre
Email >
Visit website