Companies are losing business by disregarding the importance of a positive and professional online presence.
Sarasota, FL (PRWEB) November 12, 2012
Cactus Sky Communications, one of the country’s most innovative Digital Agencies, has launched eReputationBUILDER.com®, an exciting new service designed to help businesses proactively build their reputations online. The product leverages Cactus Sky’s expertise in email marketing and incorporates video email, database development, and the exclusive “Not Satisfied Button” to build organic online reviews.
One of the biggest benefits of this new service is the impact that positive reviews have on a company’s ranking on search engines. Google has recently changed its online review platform from Google Places to Google + Local and is incorporating online reputation into the ranking algorithm that will affect a company’s website’s overall ranking on Google.
The development of the “Not Satisfied Button” and the Priority Notification Process enables the customer to inform the company why they are unsatisfied. This provides an opportunity to correct the situation before a negative review is posted. Consumers appreciate the fact that the company cares enough to ask if they are satisfied and the priority notification process ensures that the management team is immediately notified of an unsatisfied customer. This proactive approach will ultimately build customer loyalty, create repeat business and generate more referrals.
“An irate customer launching an assault against a company in the digital age can pollute and tarnish the success of any business, big or small,” said eReputationBUILDER’s President Jerry Hart. “Reputation and reviews are everything. Companies are losing business by disregarding the importance of a positive and professional online presence.”
eReputationBUILDER.com® was developed to help businesses large and small by offering a self service model, as well as a fully automated integrated solution. “Studies show that 80 percent of consumers check a company’s reputation online before they step inside the business,” said Cactus Sky Communication's President Peter Martin. “A few negative comments or reviews can damage a good company—especially if those reviews are not accurate.”
The advantage for the business is twofold. After a person patronizes a business, they will receive an email asking for feedback about their experience. The email includes a personalized video that encourages them to give a review and has hot links to review sites. In the event the customer is not satisfied they can send their concerns to the business immediately. The concept is to prevent a negative review by correcting the problem and creating a satisfied customer. If the customer is satisfied they can click on the review link of their choice and leave a positive review. By generating organic positive reviews through consistent customer follow-up, businesses are constantly improving their online presence and reputation.
Businesses are able select the most relevant review sites for their brand. Some of the most popular review sites are Google + Local, Yelp, Angie’s List, DealerRater, BusinessRater, yahoo, City Search, Super Pages and Yellow Book.
“eReputationBUILDER.com® is a win/win proposition for both consumers and businesses, providing a channel for customers to voice their concerns and an opportunity for the business to resolve the customer’s complaint. It also rewards the business with a positive review when they provide great service. Businesses recognize the importance of customer service and satisfaction and this allows them both to win in every situation,” explains Hart.
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An enterprise market leader that companies depend on to proactively automate the process of online reputation management. eReputationBUILDER encourages complaints to be heard by you first before permanent damage can be done to you and your company’s reputation. eReputationBUILDER also propels positive reviews online increasing Google juice to your online ranking from authentic customer reviews enabled by our premium video email deliverability to the inbox. That’s our honey bucket.
Key Features of the eReputationBUILDER utilizes the power of ever-changing technological advancements in the dense online business environment and delivers premium email integrated services, including:
- Proactively building online reputation
- Preventing negative reviews with automated customer follow up generating endearment instantly.
- Automating the review process with a personalized video email message wrapped in the company’s brand
- Customized video email message improving relevance and credibility of a company’s brand as an industry leader
- Automated data transfer
- Easy to monitor comprehensive reporting
- Enterprise level email deployment with unmatched by competitor delivery rates to the inbox at a 99% placement ratio
- Encourages complaints to come to you first, before permanent damage can occur
- Real time notification of “unsatisfied customers”
About Cactus Sky:
Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online reputation management with eReputationBUILDER, online advertising, search engine marketing and mobile messaging.
The companies’ 95% email delivery rate and less than ½ percent unsubscribe rate is a credit to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage. The company’s ASM (Adaptive Sequence Messaging) methodology creates drill down email campaigns with messages targeted to recipients’ needs or interests. The results are higher conversion ratios.