Greenberg Traurig’s Ian Ballon and Susan Heller Named to the Los Angeles Business Journal’s List of “Who’s Who in L.A. Law: Angelenos to Know in Intellectual Property Law"

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Greenberg Traurig’s Ian Ballon and Susan Heller Named to the Los Angeles Business Journal’s List

(Nov. 1, 2012) – Greenberg Traurig attorneys Ian Ballon and Susan Heller have been named to the Los Angeles Business Journal’s (LABJ) list of “Who’s Who in L.A. Law: Angelenos to Know in Intellectual Property Law” and are featured in the publication’s Oct. 29 special supplement.

This recognition honors 40 Los Angeles County attorneys who have demonstrated outstanding achievements in IP transactions and/or litigation, according to the LABJ publisher.
“We are very proud of Ian and Susan on receiving this award,” said Matt Gorson, President of Greenberg Traurig. “Their extensive experience and industry knowledge, along with our more than 200 IP attorneys worldwide, contribute greatly to our firm’s ability to offer our clients the full complement of intellectual property services – from comprehensive IP protection strategies for well-known brands to complex litigation.”

Ian Ballon is a nationally recognized Internet and intellectual property litigator based in both Los Angeles and Silicon Valley. He represents technology, media, and entertainment companies in complex copyright, IP, and Internet-related litigation and counseling, including the defense of privacy class action suits. Ballon has served as lead counsel in numerous lawsuits involving novel and complex copyright, Digital Millennium Copyright Act (DMCA), trademark infringement, cybersquatting, sponsored link, Internet advertising and other claims under the Lanham Act, as well as more traditional software copyright and trade secret cases.

In addition to his litigation docket, Ballon is the author of the four-volume set titled E-Commerce and Internet Law: Treatise With Forms 2d Edition (Thomson West 2009 & 2012 Annual Supp.), the leading treatise in the field. See He also serves as Executive Director of Stanford University Law School’s Center for E-Commerce. In 2010 Ballon was the recipient of the State Bar of California Intellectual Property Law Section’s Vanguard Award, named 2012 New Media Lawyer of the Year by the Century City Bar Association, and named as one of the 50 Game-Changing Attorneys in Variety's 2012 Legal Impact Report.

Susan L. Heller, Chair of Greenberg Traurig's Global Trademark/Brand Management Practice Group, is consistently recognized as having one of the preeminent trademark practices in the country. Based in Los Angeles, Heller represents highly visible Fortune 500 companies, world champion athletes, and A-list entertainment personalities, who turn to her for "bet-the brand," high stakes trademark matters. She helps her clients monetize and optimize their key brands and corporate images through strategic positioning, management and enforcement of their worldwide trademark, copyright and domain name portfolios, and extensive collateral product licensing. Heller is known for partnering with her clients, working with their legal, marketing and business teams to ensure that marketing strategies and business sensitivities are integrated into her legal analysis and advice.

Heller has received numerous prestigious honors and awards from highly regarded organizations and publications naming her a leading California, US and international trademark attorney. She has served as the outside Director on the Board of Directors of Intangible Holding Companies for a number of highly visible, Fortune 500 companies, where she honed her ability to assess and apply legal objectives and business strategies to branding challenges. Heller's practice has spanned over 29 years across virtually every industry and in most jurisdictions throughout the world. She began her career as an Examining Attorney at the U.S. Patent & Trademark Office.

With more than 200 intellectual property attorneys and agents, Greenberg Traurig provides full-service patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law and Trademark Law by U.S. News and Best Lawyers, Best Law Firms Rankings in November 2011. The firm’s Intellectual Property Practice has also been ranked by IPLaw 360 and IP Law & Business as the most frequently hired trademark and patent practices for prosecution and litigation. In addition, World Trademark Review recognized a number of GT attorneys as leading trademark individuals in addition to GT having leading trademark practices nationally as well as in New York, Los Angeles, Georgia and Washington, D.C. in 2011 and 2012.

Greenberg Traurig has five California offices - Los Angles, Orange County, Sacramento, San Francisco and Silicon Valley.

About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, full-service law firm with approximately 1750 attorneys serving clients from 35 offices in the United States, Latin America, Europe, the Middle East and Asia. In the U.S., the firm has more offices than any other among the Top 10 on The National Law Journal’s 2012 NLJ 250. For additional information, please visit

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