SOR Launches a New Website and Branding

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New Website Introduces the SOR Brand Refresh

SOR Inc. newly designed logo

Newly designed SOR logo

Through the process of refreshing our brand and developing the website, we not only honed our mission and values but also learned what is important to our customers and guests, said Michelle Bunte, SOR Vice President of Marketing.

SOR® Inc. has launched a new website which serves as a platform to introduce an updated logo and brand image. In a move that is unusual for a manufacturing company, SOR has drawn in the human element by featuring large photographs of SOR employees working in the factory. The website also reinforces the new brand theme, “Engineered to Order, with Off the Shelf Speed,” which differentiates SOR as a company that welcomes special requests. The letters of the new logo have been designed to convey an “engineered” image as well.

In another leading-edge move, SOR has fully optimized the website for search engines so that prospective customers can find SOR by searching for terms such as “pressure switch” and “pressure transmitter.” Other features of the site include a “Culture Page” and a recruiting page within the career section, called “Living in Kansas City.”

Vizion Interactive, a Dallas based Web and Search Engine Optimization company, developed and optimized the site.

“Through the process of refreshing our brand and developing the website, we not only honed our mission and values but also learned what is important to our customers and guests,” said Michelle Bunte, SOR Vice President of Marketing. “We want guests to find us easily and then to be able to quickly serve up exactly what that person needs,” she said.

Since 1956, SOR Inc. has offered a comprehensive line of level, pressure, temperature and flow instrumentation for a wide variety of industries and applications. SOR Inc. has a registered quality system to ISO 9001:2008.

World headquarters and manufacturing facilities are located in Lenexa, Kansas with sales offices in the United Kingdom and China. SOR Inc. also supports its markets worldwide with more than 100 Representatives. Visit us at http://www.sorinc.com.

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Angela Cummins
SOR Inc.
913-956-3086
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