Media kits need to be simple and brief! (3-6 pages)...People do not want to read a lot; they want to get the gist of the information immediately.
Austin, TX (PRWEB) November 08, 2012
How to Make an Effective Media Kit: Video and Synopsis
In this webinar, Ryan Dohrn, CEO of Brain Swell Media, explains his online strategies to improve a company's media kit. Bad media kits are too long, too broad, not online and not focused for what today's advertisers and agencies actually want, so read below and check out the webinar to find out how to make a great media kit.
Media kits need to...
-Be simple and brief! (3-6 pages):
People do not want to read a lot; they want to get the gist of the information immediately.
-Have a Lot of Visuals and Vibrant Colors:
Repetition is important, so one should use visuals that represent the data provided.
-Have a Data Sheet with 10 essential pieces of data:
It would be a good idea to have interchangeable data sheets specific to the client. For example, less visuals and more numeric data for lawyers, specific data for restaurant owners etc.
One shouldn't worry about competitors accessing prices; if they want to, they will find a way anyway. If the media kit is online, it's easy for the customer to immediately access the information. Prompt downloading the media kit with lead information collection.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! (shweiki.com)