Denver, CO and Toronto, ON (PRWEB) November 09, 2012
When Verizon Wireless acquired a major competitor to become the largest wireless telecommunication company in North America, it enlisted the help of BrandActive to assist with brand management and communicate its upgraded identity to the public. The transition involved nearly 1,000 corporate and retail locations. BrandActive was engaged directly after the acquisition was announced to plan a six-month conversion upon deal closure.
Given the scale, importance and objectives of this acquisition, Verizon Wireless saw value in engaging one central resource that could hit the ground running, validate their organizational capability, and be ready to step into any gaps that were revealed. As one of the leading brand management firms specializing in band implementation, BrandActive worked directly with regional transition teams to audit branded asset touch points, project plans, structure and communications to identify opportunities for improvement. Click on the link for more information on brand development.
As part of this brand change, BrandActive defined the project scope and worked with the marketing and integration teams to create the project management structure including the roll-out workgroups and internal project communications. As the brand management firm on the project, BrandActive reviewed overall asset transition strategies, timing, standards and processes, and created or reviewed asset transition approaches and project plans. This included thousands of fleet vehicles, HR materials, IT assets, documents and forms and more.
This brand management work identified branded assets that were unaccounted for, as well as a variety of opportunities for cost savings, greater standardization, quality control and brand impact. BrandActive's rigorous approach helped reduce the risks of customer loss and negative market perception. BrandActive’s unique understanding of brand management allowed for the optimal transition of the brand acquired by Verizon Wireless.
BrandActive is a firm that specializes in brand implementation and brand management. With offices in Denver and Toronto and global affiliates in Amsterdam, London, Melbourne, Madrid and Dubai, BrandActive offers global corporations the benefits of local contact, together with worldwide operational reach. BrandActive has a proven track record of success with 15 years of experience across hundreds of brand implementation and management projects. BrandActive’s clients include many of the Fortune 500 as well as regional players that are going through a rebranding, merger, acquisition, or that simply want to get more out of their spend on the brand they already have. Click on the link for more information on brand marketing.