New Fashion Angels’ Project Runway Collection Hits Store Shelves

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The new Fashion Angels’ Project Runway activity kit collection hits store shelves nationwide just in time to fulfill holiday wish lists of aspiring tween designers everywhere.

The new Fashion Angels’ Project Runway activity kit collection hits store shelves nationwide just in time to fulfill holiday wish lists of aspiring tween designers everywhere.

The 2012 Project Runway collection, which experienced a chic packaging makeover from the style experts at Fashion Angels, includes some of the company’s most comprehensive design kits ever offered to tweens. Every element of real-world fashion designing, from sketching and pattern-making to garment construction and accessory selection, is included in this year’s line of products.

Bill Uzell, Executive Vice President of Fashion Angels, said, “Our new kits take tweens on the entire journey from their own fashion ideas to creating outfits that are runway ready. Kids can create almost any outfit that they can imagine, and, in some of the kits, they can proudly present their work.”

Since 2008, when Fashion Angels struck a deal structured through ACI Licensing LLC, the company has been creating a sophisticated array of style and design kits based on Project Runway, a reality series that puts aspiring designers in weekly head-to-head competition challenges for a chance to launch their own brand.

Among the many exciting new products from Fashion Angels are the Project Runway™ Tapeffiti™ Fashion Design Challenge and Project Runway™ Models to the Runway activity sets.

The Project Runway™ Tapeffiti™ Fashion Design Challenge ($31.99 for ages 8 and up) is a clothing construction kit with a Fashion Angels flare. The kit comes with Tapeffiti™, a Fashion Angels exclusive kid-friendly version of the popular duct tape fashion fad. With the kit, tweens cover dress patterns with choices from the 24 different Tapeffiti design selections. Each completed pattern has guidelines to cut and then match color-coded markings to “sew” the garment together. Up to 15 different outfits can be created and stored on the three dress form figures or displayed on the 12” mini mannequin.

In the new Project Runway™ Models to the Runway kit ($31.99 for ages 8 and up) Fashion Angels developed a modern twist on paper dolls and put tweens to be in charge of a full fashion show. Using the clothing and accessory stencils to outline designs on the decorative fashion papers, tweens make up to 50 different outfits and embellish them with stickers, glitter paints, and Tapeffiti. The outfits are then applied (and reapplied for multiple fashion shows) to the 10 different paper doll super models who parade the fashion collection down a pop-up runway. A mini spotlight is added to make each fashion show shine.

The entire Fashion Angels Project Runway product line, led by the Toy Industry Association Activity Toy of the Year Finalist, Project Runway™ Fashion Design Sketch Portfolio & Artist Set, continues to expand with various products that inspire fashion-conscious kids. With the Project Runway line, tweens feel a unique participation in the fashion scene that may, one-day, lead to a dream career in the industry. Other items in the Fashion Angles collection include a The Project Runway™ Tapeffiti™ Handbag kit, an appointment and daily fashion planner kit, a mini sketch book for on-the-go designing fun, and an artist tote featuring a sketch portfolio.

About Fashion Angels Enterprises:
The Milwaukee-based, Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company’s mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it’s important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 20,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at http://www.fashionangels.com and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter.

About Project Runway:
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and Liz Claiborne Chief Creative Officer Tim Gunn and judges Michael Kors and Nina Garcia. Project Runway was 2011’s number one rated and most watched competitive reality program on ad-supported cable among Women.

Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.

About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC is active in television production, led by former Miramax Films President of Production Meryl Poster, who returned to the company in 2010 as President of Television. TWC is the production company behind such hit shows as the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Mob Wives Chicago and Big Ang, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies’ Detective Agency which also received a Peabody Award. The company is currently in production on the upcoming TLC reality series Trailer Park Lives and pre-production on the martial-arts epic Marco Polo for Starz and the Lifetime reality competition show Supermarket Superstar hosted by Stacy Keibler. TWC’s other projects in development with network partners include an untitled private eye procedural for FX and The Nanny Diaries developed by ABC with a pilot by Amy Sherman Palladino.

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Greg Walsh
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