New Horton Group Blog Explains How Online Business Forums can Aide B2B Marketing

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Often businesses are required to work with other businesses to achieve higher revenues, reach more clients and improve services. Nashville online marketing agency, Horton Group has posted a new article sharing some valuable hints on how participating in online business forums as part of a social networking strategy can increase levels of success.

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The Horton Group blog covers a variety of topics and issues used to help companies gain a strategic edge on a business communications landscape that continues to move forward at a rapid pace. The most recent blog posted by the Nashville advertising agency touches on the importance of becoming involved in online business forums. There are a ton of digital forums out there open to industries and businesses in a variety of sectors. Participating in online forums, including professional social networking sites such as LinkedIn, plays an important role in business-to-business marketing strategies and helps create productive relationships that lead to higher gains.

As markets expand and become more global, competition between businesses who want to market to other businesses has increased substantially. Included in the new article posted to the Horton Group blog are suggestions on some of the best practices for businesses who want to use online forums to promote their services and connect with wider client base.

Online business forums include a social element. Just like companies use Facebook and Twitter to connect with customers, they can use a business forum to build relationships with others. Those who get the most use out of online business forums tend to create discussions, join in on discussions early, are consistent posters, honest and participate in forums outside of their industry. It is important that business forums be used to network with other companies in and outside of a business’ industry. The blog states discussions should not be restricted to items that directly affect the users company, but contribute to the growth of the industry as a whole. For a breakdown of best practices for using online forums to build networks and gain more business-to-business leads read the full blog on the Horton Group website.

About Horton Group
For more than 16 years Horton Group has been working with companies and organizations across the country to cultivate powerful online marketing strategies. They have helped create and develop online marketing plans for a variety of industries, from small start-ups to well established businesses needing to expand markets. Horton Group’s strategic online marketing services include: complete social media management & consultation, web design & development, graphic design, mobile app development and more. For additional information on Horton Group’s online marketing and advertising services contact them at, 615-292-8642.

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Ned Horton
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