The adoption of digital media and increasing wholesale bypass will hinder industry demand
Los Angeles, CA (PRWEB) November 05, 2012
The Book, Magazine and Newspaper Wholesaling industry has been shrinking over the past five years. Poor economic conditions, which decreased consumer disposable income levels, hurt demand for discretionary products like printed books, magazines and newspapers. This trend negatively affected demand and revenue for industry wholesalers. At the same time, according to IBISWorld industry analyst Kevin Boyland, “ongoing consumer substitution of digital media for printed products has been a persistent, albeit gradual, threat to the industry.” For this reason, the industry’s most prominent players like Baker & Taylor Corporation and Ingram Industries have increasingly shifted focus toward digital products and services and away from industry operations.
Even as overall demand for books has fallen over the past five years, demand for high-margin textbooks increased as more unemployed people during the recession enrolled in higher education. Growth in this segment served to offset drastic declines in revenue. As a result, over the five years to 2012, industry revenue is expected to decrease at a modest annualized rate of 0.8% to $31.1 billion. Revenue is expected to inch up 0.5% in 2012 as improving economic conditions raise demand for printed books and magazines.
“As the middlemen in the supply chain, wholesalers are increasingly being bypassed as upstream publishers and downstream retailers cut costs amid falling demand,” says Boyland. This trend, known as wholesale bypass, is becoming more prevalent every day as book publishers sell directly to book retailers and end users through their websites or online retailers and wholesalers (which are not included in this industry). In an attempt to retain business from retailers, wholesalers have had to keep prices low, sacrificing profit. As of now, the Book, Magazine and Newspaper Wholesaling industry exhibits a low level of concentration, with no single player holding a significant share of the market. This level of industry concentration is on the rise, however, as larger player increasingly seek to acquire smaller companies to lower costs, and unsuccessful firms exit the industry. Over the five years to 2012, the number of industry participants is expected to decline 2.3% per year on average.
Despite a forecast recovery in the economy, the industry is not expected to grow over the next five years. Over the five years to 2017, revenue is forecast to continue shrinking, though at a slower pace. While improved consumer spending will likely lead to a moderate boost in demand for printed magazines and books, the increasing number of Americans obtaining their information and reading material online is not expected to slow. Many consumers already have access to hundreds of thousands of e-books (books in digital form that can be read from mobile devices) and other digital media at the click of a button. As these devices continue to become more widespread, more consumers are expected to migrate toward digital formats and away from print. For more information, visit IBISWorld’s Book, Magazine & Newspaper Wholesaling in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes firms primarily engaged in book, magazine, newspaper and periodical distribution and wholesaling. Map, pamphlet and antique book distributers and wholesalers are also included in this industry, while online and other paper product distributors or wholesalers are excluded.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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